Operations Manager

Lauren Cain

Lauren is Operations Manager at DLR Media. She runs client web and marketing work across both sides of the business, for service businesses and for online stores, from first brief to launch day and beyond.

She writes about web design, Google Ads, Meta Ads, SEO and GEO, and growing Shopify stores.

Web design
Google Ads and Meta Ads
SEO and GEO
Shopify and ecommerce growth

Articles by Lauren.

News · October 2026

What does local SEO include for a small business?

The seven jobs a local SEO service should do for a small business, what you shouldn't pay for, and how to tell if it's working.

News · October 2026

How do you redesign your website without losing your Google rankings?

How to protect your Google rankings in a website redesign: URLs, 301 redirects, content, internal links, staging tests and post-launch checks.

News · October 2026

How do people use ChatGPT to choose a web designer?

ChatGPT turns a buyer's brief into a shortlist of web designers. How it picks names, what to check before you trust it and what designers should publish.

News · October 2026

How much does Google Ads cost in Ireland?

What Google Ads costs an Irish business: the budget you set with Google, how its spending limits work, and management from €750 a month.

News · October 2026

How do you move from Wix or Squarespace to Shopify?

Moving from Wix or Squarespace to Shopify: products, customers, orders, reviews, redirects and your domain, step by step, with Shopify's own guidance.

News · October 2026

How much does Google Shopping management cost for a UK shop?

What Google Shopping costs a UK shop: clicks paid to Google, a free Merchant Center, feed work and management fees, and how we price it.

News · October 2026

How do shops get recommended by AI shopping assistants?

How ChatGPT and Google's AI Mode pick products and shops, and the product data, pages and reviews that get an online store recommended.

News · October 2026

How much does Google Ads cost in Canada?

Google Ads in Canada: your own budget, plus GST/HST (and QST in Quebec) on Google's charges, plus any management fee. How each part works.

News · October 2026

What does an electrician's website cost?

What an electrician's website costs with DLR Media, what each price gets you, and the pages that win EV charger, rewire and EICR work.

News · October 2026

SEO for plumbers: how do you win more local jobs on Google?

How plumbers win more local jobs from Google: a service-area profile, a page per job and town, Gas Safe and WaterSafe on show, and reviews.

News · October 2026

Where should an electrician advertise for more local work?

The best place to advertise as an electrician: Google Ads, your Business Profile, your website, Meta ads and directories compared, job by job.

News · October 2026

How do you write website content AI assistants recommend?

How to write pages AI assistants can use: answers first, prices and areas in text, a page per service, real FAQs, bylines and matching schema.

News · October 2026

How do you get found on Google in every Angus and Fife town you cover?

How Angus and Fife businesses get found on Google and in AI answers in every town they cover: service areas, town pages and reviews.

News · October 2026

How much does a job from Google Ads cost a plumber?

Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.

News · October 2026

What does Google Shopping campaign management include?

Merchant Center, feed titles, Standard Shopping vs Performance Max, product groups, negatives and ROAS: what Google Shopping management covers each week.

News · October 2026

How do you check whether AI assistants recommend your business?

A simple monthly test to see if ChatGPT, Gemini, Perplexity and Google name your business, and how to track AI visits in your analytics.

News · October 2026

How much does Google Ads cost in Australia?

Google Ads in Australia costs the budget you set, plus 10% GST and any management fee. Here's how click prices work and what to budget.

News · October 2026

SEO for electricians: how do you get found by more local customers?

How electricians get found on Google: what the map results weigh, a page for every job and town, registration on show and steady reviews.

News · October 2026

Link building packages UK: what's included

Link building packages in the UK: what they include, what Google says about buying links, what drives the cost and what a sound approach looks like.

News · October 2026

How do you get your business into Google's AI Overviews?

What makes a page eligible for Google's AI Overviews, how supporting links get chosen, and what a UK business should fix first.

News · October 2026

How much does a website cost for a small business in Ireland?

Our small business websites in Ireland cost €1,800 or €5,500. Here's what drives the price, and what the Trading Online Voucher covers.

News · October 2026

How much does it cost to move your online shop to Shopify?

What drives the cost of moving to Shopify: data, design, apps, redirects and order history, plus Shopify's monthly plan fees and our prices.

News · October 2026

What does an SEO audit include, and how much does it cost?

What a proper SEO audit checks, what you get at the end, how long it takes and what decides the price.

News · October 2026

Google Ads or SEO: which should a small business start with?

Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.

News · October 2026

How much does Google Ads cost in South Africa?

Google Ads in South Africa has no fixed price: you set your budget and pay per click. Here's how billing works and what management costs in rand.

News · October 2026

How much does a website cost for a Dundee business in 2026?

Dundee website prices for 2026: £1,500 or £4,500 + VAT with us, against UK agency ranges, plus what drives cost, hidden extras and local search needs.

News · October 2026

How can plumbers get more jobs from Google Ads?

How plumbers can split leak call-outs from bathroom and kitchen work in Google Ads, time their calls, build trust and block wasted clicks.

News · October 2026

How much should a UK small business spend on Facebook ads?

How much to spend on Facebook and Instagram ads: a first budget, daily or lifetime budgets, the learning phase, creative and fees.

News · October 2026

How can electricians win more jobs from Google Ads?

How electricians can use Google Ads to win call-outs, landlord EICRs, consumer unit upgrades and EV charger installs without wasting budget.

News · October 2026

How many pages does a small business website need?

How to work out the right number of pages for your business website: home, services, area pages, about, reviews and contact.

News · October 2026

What should a restaurant website include to win more bookings?

What a restaurant website needs to turn visitors into bookings: a readable menu, a booking button on every page, opening hours and allergen info.

News · October 2026

How do UK customers find and choose local businesses in 2026?

Google, Maps, reviews, social media and AI tools: the latest Ofcom and StatCounter figures on how UK adults find local businesses, and what to do about it.

News · October 2026

Google and Bing market share by country in 2026

Google and Bing market share by country for September 2026: the UK, Ireland, the US, Canada, Australia, the Netherlands and 7 more markets.

News · October 2026

What is llms.txt and does your business website need one?

llms.txt is a proposed file that summarises your site for AI tools. What goes in it, who uses it, what Google says and whether you need one.

News · October 2026

How do you get your business recommended by ChatGPT and other AI assistants?

AI assistants now name businesses in their answers. What ChatGPT and Google's AI tools look for, and how to become the easy business to recommend.

News · October 2026

How do you get your business into the Google map results?

How Google picks the businesses in its map results, and what to fix in your Business Profile, reviews and website to show up.

News · October 2026

Are Google's AI Overviews taking clicks from small business websites?

What Google's AI Overviews are, what the click research shows, which small business searches are affected and what to do about it.

News · October 2026

When is it worth upgrading from Shopify to Shopify Plus?

Plus starts at £1,800 a month on a three-year term. What it adds over Advanced, the signs it will earn its fee, and when to stay put.

News · October 2026

Is it time to move from Magento to Shopify?

Magento upkeep and Adobe's support dates explained, plus what a move to Shopify involves, what it costs and when to switch.

News · October 2026

How do you move from WooCommerce to Shopify without losing your Google rankings?

Moving from WooCommerce to Shopify changes your URLs. Here's how redirects, content and Search Console keep your Google rankings on track.

News · October 2026

How can heating engineers win more boiler jobs from Google Ads?

How heating engineers can use Google Ads to catch winter breakdowns, win boiler replacements and fill the quieter months with servicing.

News · October 2026

How much does Google Ads cost a UK small business?

Google Ads has no fixed price. What drives UK click costs, how Google bills you, what management costs and how to set a starting budget.

News · October 2026

Why have my Facebook and Instagram ads stopped bringing in enquiries?

Meta ads that worked last year can quietly stop. Five causes to check, from tired creative to broken tracking, and how to get enquiries back.

News · October 2026

How much does a small business website cost in the UK in 2026?

UK small business websites range from £500 to £10,000+. What drives the price, what agencies charge, and why AI lets us charge less.

News · October 2026

What should an electrician's or tradesperson's website include to win more jobs?

The pages and features that help electricians, plumbers and other trades turn website visitors into booked jobs.

News · April 2026

Common Web Design Mistakes and How to Fix Them

The web design mistakes that cost small businesses enquiries are a slow site, a broken mobile layout, hard-to-read text, confusing navigation and no clear next step. Here is how to spot each one and fix it.

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