We use cookies
We use essential cookies to run this site, and, with your permission, analytics and advertising cookies to understand how it is used and improve our marketing. Cookie Policy
Last updated: 14 October 2026
This notice explains how DLR Media Limited collects, uses and protects your personal data, on this website and in the services we deliver.
This notice applies to this website (dlrmedia.co.uk) and to the services, websites and applications developed and delivered by DLR Media Limited.
DLR Media Limited ("DLR Media", "we", "us") is the controller of the personal data described in this notice. DLR Media Limited is registered in Scotland under company number SC600110. Our registered address is Affinity House, Harrison Road, Dundee, DD2 3SN. We are registered with the Information Commissioner's Office (ICO) under registration number ZB641897.
DLR Media Limited is part of a group of companies that includes DLR Group (Scotland) Limited (registered in Scotland, company number SC659820, ICO registration ZB628857) and DLR Retail Limited (ICO registration ZB641902).
We apply the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data (Use and Access) Act 2025, as our baseline. This notice explains the types of data we collect from you or your business, and how that data is used and managed.
We are committed to protecting the privacy and security of your personal data. We monitor compliance through our policies and procedures and review them regularly.
We act as a controller for our own website, marketing, enquiries and client relationships. When we deliver services for clients, such as websites, advertising, email campaigns or CRM work, we usually act as a processor on the client's instructions, under our Data Processing Agreement. We use ICO guidance when deciding whether we are acting as a controller or a processor.
At DLR Media, we offer a comprehensive range of marketing and communications advice, strategy, and services for individuals and businesses and serve local, national, and international clients. We offer a full digital service to our clients to help their business grow.
As part of our services, we may design, develop, deploy and host websites, applications, automations and AI-assisted systems using third-party platforms, infrastructure providers and integrated services.
Some applications or websites developed by us may be operated by our clients, who independently determine the data collected and the purposes for which it is processed.
In such cases, the client is responsible for ensuring compliance with applicable privacy and data protection laws.
Personal data is information about you and from which you can be identified. We will collect and process personal data about you depending on our relationship with you. Most of the personal information we process is provided to us directly by you. Data collection can be through a variety of channels, including by telephone, email, via our website or on site and via third parties.
Clients & Customers b2b & b2c, job applicants, Investors, Training Delegates, Suppliers & Service Providers, Regulatory Bodies & Compliance Authorities, Employees & Contractors. Collaborative Partners and Alliances, Competitors, Legal & Financial Advisors, Media services, Industry Associations & Communities.
We will only process personal data where we have a lawful basis for doing so. The legal grounds for processing data will depend on the purpose of the data collected and its processing requirements. Under UK GDPR, there are six available lawful basis, namely: Consent, Contract, Legal Obligation, Vital Interests, Public Task, and Legitimate Interests.
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service. Of course, if you wish to change how we use your data, you will find details in the 'Your data protection rights' section below.
We collect, process and store personal data for the following purposes as we are a small organisation with minimal processing, we may also occasionally process data not listed below: -
To carry out our obligations arising from any contracts entered into by clients and us.
To respond, provide support, make assessments and recommendations around products and services we provide.
Provide reporting statistical analysis, identify customer trends and measuring effectiveness of marketing campaigns. Service quality, improvements & identify training requirements.
To process payments including verification, invoicing, payments & regulatory submissions.
To advertise, create, monitor & support attendance at Business-to-Business networking events.
To introduce, signpost, & promote businesses and their brand products through media interactions.
To host events on behalf of stakeholder(s), collect feedback on events and services we provide & to sign post similar future events.
To send you relevant, personalised email communications about services and products.
Use data analytics to improve our website, products/services, marketing, customer, member & volunteer relationships, and experiences.
Profiling - we may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.
Job Application form part of our recruitment process to validate and evaluate and review potential and existing staff.
Customise our websites according to your interests and ensure that content is presented in the most effective manner for your computer, tablet, or mobile device.
To carry out Identity verification checks in order to comply with contractual and legal obligations.
We may also use your personal information to detect crimes such as fraud.
Administer purchases, confirm your purchases, and otherwise communicate with you about your purchase.
Address any claims made against us; for example, we may share details of our accident logs with our insurers in connection with any claim made or likely to be made against us in connection with legal proceedings (i.e., the establishment, exercise, or defence of legal claims)
To protect our rights, & safety of our clients, contractors, and other third parties
When you visit our offices, we will collect information required to identity you and the organisation you represent. We will also collect the dates and times of attendance.
Some of our services may involve the use of artificial intelligence, automated systems or machine-assisted development tools.
Such systems may process prompts, instructions, content, configuration data or usage information in order to generate functionality, content, workflows or application features.
We take reasonable steps to ensure that AI-assisted services are implemented responsibly, however customers remain responsible for reviewing and approving outputs and ensuring that any data entered into such systems is appropriate and lawful.
We know how much data security matters to all our clients. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to all transactional areas of our website using 'https' technology. Access to your personal data (such as email and phone number) is password-protected, and sensitive data (payment information) is secured and encrypted to ensure it is protected. All significant decisions about data processing and policy implementation will be made using UK GDPR. we take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this notice.
DLR Media collects personal data from web forms submitted by customers requesting information in the form of general enquiries or to register for the events and services provided by DLR Media. This comprises the name, email address, phone number, company name, subject and message of the person making the enquiry. When you submit a form, we receive a notification by email and in our internal team messaging tool so we can reply quickly. If you tick the marketing box, we also add you to our email marketing list.
Some tools on our website, such as our instant website price tool and free website analysis, use artificial intelligence to review the business details you enter (for example your business name, industry and website address) and generate a score, recommendations or a mockup. We use the results to prepare a relevant reply to your enquiry. We do not use these tools to make decisions that have legal or similarly significant effects on you, and a member of our team reviews every enquiry.
Our website includes a WhatsApp button. If you message us on WhatsApp, your phone number, name and messages are processed by WhatsApp (Meta) under its own terms and privacy policy, and by us to reply to you. Please do not send sensitive personal information by WhatsApp.
Where we build AI chatbots or AI agents for clients, the client is the controller of the conversations on its own website and its privacy notice applies. We process that data as the client's processor under our Data Processing Agreement.
Some applications or websites developed by us may include login systems, user accounts, authentication providers or restricted-access areas.
Where applicable, personal information such as names, email addresses, account identifiers, login activity and user-generated content may be processed in connection with these features.
DLR Media can be found on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Social Media is an important part of our awareness effort, so you may be presented with a retargeting ads & emails in future following a visit to our website. We may target ads at audiences that we believe match the profile of our target audience and would therefore be interested in our services. We will also regularly tag or mention you where we are carrying out business promotion on your behalf or to raise your professional profile.
These platforms are run by commercial companies and DLR Media is not the Data Controller or Data Processor of your social media profile. You should contact these social media platforms directly if you have concerns over how your personal data is being used and stored by them.
Our websites & information we share around events & involving stakeholders may contain links to other websites run by other organisations. This privacy policy applies only to our website, so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
We use software to collect analytic information on how website visitors engage with our website pages and content. We do this to understand how our website visitors use a website in order to provide an efficient user experience along with relevant information. This information is only processed in a way which does not identify individuals.
We use Google Analytics to collect standard internet log information on visitor behaviour patterns. We do this to understand how our website visitors use a website in order to provide an efficient user experience along with relevant information. This information is only processed in a way which does not identify individuals. For more information about Google Analytics terms and conditions, visit https://www.google.com/analytics/terms/. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
We may also collect personal data from the website using Google Analytics to anonymously track how users interact with our site. This involves installing Google Analytics code on our website in the form of a 'cookie.' Cookies contain an ID number which is assigned to a user and provides us with the following information:
Your IP address (An IP address does not provide identifiable personal information)
The time of your visits and the length of time you spent on our website.
Your location (although this might be influenced by the location of your server)
Referral source (how you arrived on our site, e.g. search engine, direct URL, social media, or third-party website).
Whether we are acting as a data controller or processor we continue to apply the UK GDPR principles to all personal & sensitive data that we hold or process and these principles lie at the heart of our approach to processing personal data.
1) Processed lawfully, fairly and in a transparent manner in relation to individuals.
2) Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be incompatible with the initial purposes.
3) Adequate, relevant, and limited to what is necessary in relation to the purposes for which they are processed.
4) Accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased, or rectified without delay.
5) Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the UK GDPR in order to safeguard the rights and freedoms of individuals.
6) Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organisational measures.
We use third parties who provide elements of our services for us. We have contracts in place with these 3rd parties who are data processors (the people who process personal information on our behalf). This means they cannot do anything with your personal information unless we have instructed them to do it. We will apply the following considerations at all times: -
They will not share your personal information with any organisation apart from us.
They will hold it securely and retain it for the period we instruct them to.
They may only use your data for the exact purposes we specify in our contract with them.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
We will not share your information with any third parties for the purposes of direct marketing.
Some of our 3rd parties host, process and/or store data in the US,
We may be required to transfer your information to a third party as part of a division/merger/sale of some or all of our business assets as part of any restructuring or reorganisation of the business.
We may also be required to disclose or share your personal data to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our trustees, members, volunteers, supporters, contractors, and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
We may share names, email addresses, pictures, job roles and organisational information as part of business-to-business networking events & with organisations & contractors commissioned to assist & co-ordinate these events.
Pre & post event/webinar management may include grouped online communications such as meeting invites in meeting chats and document sharing. Others attending may see your name and email address and may see conversation responses and questions you may ask.
Where we have been commissioned by an organisation to host a webinar or event, your registration & attendance information & any feedback you provide will be shared with this organisation.
We work closely with organisations to ensure that your privacy is respected and protected at all times.
We do not anticipate providing services directly to children, however we do understand that if this change occurs, we will make provisions to verify age. We will also make further provisions to gain parental or guardian consent for data processing activity where required.
We will continue to look for new ways to protect data. We have effective processes and procedures in place to be able to detect, investigate, risk assess and record incidents and breaches. However, in the event of a data breach we will notify the ICO (Information Commissioners Office) within 72 hours of becoming aware of the breach as well as take steps to inform any individuals affected. Where we do not yet have all the relevant details, we will notify the ICO, if required, when we expect to have the results of the investigation..
We apply UK data protection law as our baseline. Some of the providers we use host, process or store data in the United States or other countries outside the UK. Where this happens, we rely on the safeguards described in International Data Transfers below. We will not transfer special category data outside the UK without explicit consent.
If you use our services while you are outside the UK, your information may be transferred outside the UK in order to provide you with those services.
Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.
Your right of access - You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to processing if we are able to process your information because the process forms part of our public tasks or is in our legitimate interests.
Your right to data portability - This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
The Privacy and Electronic Communication Regulations (PECR) sits alongside the Data Protection Act and the UK GDPR and gives individuals specific rights around electronic communication. This means if we send electronic marketing or use cookies or similar technologies, we must comply with both PECR and UK GDPR
Although PECR covers a number of areas which provide public electronic communication network or services, PECR applies to DLR for
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request unless an exemption applies. There are various ways you can stop direct marketing communications from us.
Click the "unsubscribe" link in any direct marketing email communication that we send you. We will then stop any further direct marketing emails.
You can also email, call, or write to us to ask us to add you to our suppression list.
If you unsubscribe from our marketing mailing lists, you will still receive service and support communications from us where you are an existing customer, supplier or have a relationship with us that requires us to process your information as part of a contract or where the law requires us to do so.
Cookies are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your country preference. This helps us to improve our website and deliver a better more personalised service. It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.
We work with clients in the UK and globally, including Ireland, the United States, Canada, Australia, New Zealand, Singapore, India, the United Arab Emirates and South Africa. We apply UK GDPR as our baseline wherever you are, and we also respect the privacy rights available to you under the law where you live. To use any of the rights below, contact us using the details in Contact Us. We will respond within the time limits set by the law that applies to you.
Ireland and the European Union: We process personal data in line with the EU General Data Protection Regulation (EU GDPR). You have the rights described in Your Data Protection Rights, and you can complain to the Data Protection Commission in Ireland or to the supervisory authority in your country.
United States: If you live in a US state with a consumer privacy law, such as California, you may have the right to know what personal information we collect and why, to access, correct or delete it, and to opt out of its sale or sharing for targeted advertising. We do not sell your personal information. You can opt out of advertising and analytics cookies at any time using Cookie settings in our website footer. We will not treat you differently for using your rights.
Canada: We handle personal information in line with the Personal Information Protection and Electronic Documents Act (PIPEDA). We only send commercial electronic messages where you have given consent or another basis applies under Canada's Anti-Spam Legislation (CASL), and every message includes a way to unsubscribe.
Australia and New Zealand: We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth) and with the New Zealand Privacy Act 2020. Marketing messages follow the Spam Act 2003 (Cth) and the Unsolicited Electronic Messages Act 2007 (NZ). You can complain to the Office of the Australian Information Commissioner or to the New Zealand Office of the Privacy Commissioner.
Singapore: We handle personal data in line with the Personal Data Protection Act 2012 (PDPA). You can contact our data protection contact at sales@dlrmedia.co.uk.
India: We process digital personal data in line with the Digital Personal Data Protection Act 2023. You can withdraw your consent, and ask us to access, correct or erase your personal data, by contacting us.
United Arab Emirates: We process personal data in line with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.
South Africa: We process personal information in line with the Protection of Personal Information Act 2013 (POPIA). You can contact our information officer at sales@dlrmedia.co.uk, and you may lodge a complaint with the Information Regulator of South Africa.
Some of the tools we use, such as cloud hosting, analytics, email and customer relationship platforms, may store or process personal data outside your country, including in the United States. Where we transfer personal data outside the UK or the European Economic Area, we use appropriate safeguards, such as UK adequacy regulations, the UK International Data Transfer Agreement or Addendum, or the European Commission's Standard Contractual Clauses.
We only send you marketing emails or messages where you have opted in, for example by ticking the marketing box on one of our forms, or where the law otherwise allows it. Our forms never pre-tick this box. You can unsubscribe at any time using the link in any message or by contacting us.
We ask for your consent before setting analytics or advertising cookies. You can change your choice at any time using Cookie settings in our website footer. Full details are in our Cookie Policy.
We use trusted providers to run our website and business. The main ones are: Base44 (website and application hosting, database and AI features); Resend (sending enquiry and service emails); Klaviyo (email marketing, only where you have opted in); Slack (internal enquiry notifications); Google (Analytics, Ads and business software); Meta (WhatsApp and advertising); Dealfront (Leadfeeder company-level website analytics, only with your cookie consent); Stripe and GoCardless (payments); and Capsule (customer relationship management). Some of these providers process data in the United States, under the safeguards described above. We also use specialist subcontractors to deliver some client services. They act under written contracts that protect your data, and we will give details on request.
We keep personal data only for as long as we need it for the purpose it was collected, and then delete or anonymise it:
Enquiries that do not become clients: 2 years from our last contact with you.
Client records, contracts and invoices: 6 years after the end of the contract, to meet tax, accounting and legal requirements.
Email marketing: until you unsubscribe. We keep your email address on a suppression list after that so we never email you again by mistake.
WhatsApp, email and other messages with us: 2 years from our last contact with you, unless you become a client.
Event and training registrations: 2 years after the event, unless you are also a client.
Job applications: 6 months after the recruitment decision, unless you agree to us keeping them longer.
Website analytics: in line with the retention settings in our analytics tools, and no more than 26 months.
Where we act as a processor for a client, the client decides how long its data is kept.
If you are unhappy with how we have handled your personal data, please tell us first so we can put it right. You can complain using the form on our Contact page (dlrmedia.co.uk/contact) or by emailing sales@dlrmedia.co.uk with "Data protection complaint" in the subject line, or by writing to us at the address below. We will acknowledge your complaint within 30 days, look into it without undue delay, keep you updated and tell you the outcome.
You also have the right to complain to the Information Commissioner's Office at any time. Its details are below.
Further information around your rights can be found at https://ico.org.uk/your-data-matters