How can electricians win more jobs from Google Ads?

Electricians win more jobs from Google Ads by advertising the work that pays, emergency call-outs, landlord EICRs, consumer unit upgrades and EV charger installs, as separate campaigns, each with its own budget, ads and landing page. Block the searches that will never book from day one, track every call back to the job type, and your budget goes on the work you actually want.

Here's how each of those jobs behaves on Google, and what to set up before the first click.

Which electrical jobs are worth paying for?

Every electrical search comes from a different kind of customer. Someone whose power has tripped and won't reset needs a person on the phone now. A landlord with a certificate due is planning ahead. A homeowner with an old fuse board or a new electric car is getting quotes for a bigger job and comparing who they trust.

Put all of that into one campaign and Google spends your budget on whatever gets the most clicks, and you have no say in which jobs it buys. Split it by job type and you decide what each one gets. You can push EICRs when your diary has gaps, ease off call-outs when you're booked solid, and keep money behind the higher-value installs all year.

It also tells you what each type of enquiry is worth. A consumer unit upgrade or an EV charger install is a bigger job than a single call-out, so you can afford to pay more to win one.

How should you advertise emergency call-outs?

Make ringing you the easiest thing on the screen. A customer with no power wants three answers: do you cover my street, will you pick up, and how soon can you be here.

So call-out ads lead with your number and the areas you cover, and they're scheduled for the hours you're actually answering. Any click outside those hours pays to send a customer to the next electrician on the list. If you do take out-of-hours work, say so plainly in the ad and set budget aside for it.

Call-outs also lead to bigger work. Fix a fault quickly, explain what caused it, and you're the obvious person to quote for the upgrade that stops it happening again.

Why do landlords deserve a campaign of their own?

Because the law puts their electrical checks on a timetable. In England, GOV.UK's guidance on electrical safety standards in the private and social rented sectors, published in November 2025, says landlords must have their electrical installations inspected and tested by a qualified person at least every 5 years. It also tells landlords to "Supply a copy of the report to the existing tenant within 28 days of the inspection and test."

Scotland has its own rules. The Scottish Government's Repairing Standard statutory guidance for private landlords, published in January 2024, says landlords "should ensure that an EICR (Electrical Installation Condition Report) is completed every five years", with inspections before a tenancy starts and at intervals of no more than 5 years after that. This is general information, and landlords should check the guidance for their own properties.

For you, that means a steady stream of planned work that doesn't depend on the weather or on something breaking. Landlords and letting agents search differently from homeowners, so they need their own ads and a page that speaks to them: how quickly you can inspect, how you handle tenant access, how fast the report arrives and whether you can quote for any remedial work on the same visit. A letting agent with a portfolio of properties becomes repeat business once they trust you.

How do you win consumer unit upgrades and EV charger installs?

These are considered purchases. People take their time over a new consumer unit or a home charger: they look at who you are, read reviews, check your registration and compare quotes, so the page your ad sends them to has to do that selling.

Give each job its own landing page. For consumer units, explain what the upgrade involves, how long the power is off and what certification they get at the end. For EV chargers, show installs you've finished, explain what a survey checks and make it easy to book one. If you're registered with NICEIC or NAPIT, put it where the enquiry happens: next to the phone number and the quote button.

Your ads can carry the same proof. Google's callouts add short lines of text to an ad, and they're the place for genuine facts about your business, such as your registration, the towns you cover and 24-hour call-outs if you offer them.

Should electricians use Google's Local Services Ads?

They're worth knowing about. Local Services Ads are a separate Google format, and Google's UK page, checked in October 2026, lists electrical engineering among the eligible home services. You pay when a potential customer gets in touch through the ad rather than per click. Google's page says Google will screen or verify your business before you go live, and its FAQ lists your business licence, insurance certificate and Companies House or VAT registration as the uploads it needs, along with a third-party background check.

That's a different set-up from the search campaigns described above, where you choose each search, each ad and each page.

Which searches should an electrician block?

A search with "electrician" in it isn't always a customer. Some come from people looking for jobs, apprenticeships or training courses, some from people after salary figures or instructions for wiring a light themselves, and some from trade buyers after cable and fittings. Each of those clicks costs the same as a real enquiry.

Negative keywords stop your ads appearing for those searches. We block the obvious ones before your campaigns go live, then keep adding to the list as part of our daily optimisation.

How do you know which jobs your ads are bringing in?

By tracking every call and form back to the campaign that produced it. Clicks alone can't tell you whether the phone rang with a landlord booking EICRs or a quote request that went nowhere.

With call tracking in place, you see how many calls each job type brought in and what each one cost, so budget moves on evidence: more into the job types that turn into paid work, less into the ones that don't.

What does Google Ads management cost with DLR Media?

Management starts at £600 a month + VAT on our Starter plan, which covers up to £2,000 a month of ad spend. Growth is £1,000 a month + VAT and Scale is £1,800 a month + VAT, and Scale includes dedicated landing page builds for an electrician who wants a separate page for each job type. Ad spend goes straight to Google, on top of the fee. Every account starts with a free audit of your website, your competitors and any campaigns you already run, there's a 6-month minimum term, and campaigns go live in 5 days on average.

Our page on Google Ads for electricians sets out how we give EICRs, EV chargers, rewires and commercial work their own campaigns, and Google Ads for Dundee electricians covers the same approach across Dundee and Tayside. As proof that a focused, tracked campaign turns into sales, our Google Ads for Caltech Lifts produced 35 qualified leads and 15 completed sales, a 43% lead-to-sale rate, and a sales pipeline of up to £120,000.

Frequently asked questions

Should electricians advertise EICRs to landlords?

Yes. Landlords in England and Scotland need an inspection at least every five years, so an EICR campaign with its own landlord page brings in planned work and repeat customers.

Can I turn off call-outs when I'm busy?

Yes. Because each job type runs as its own campaign, you can pause call-outs for a busy week and leave EICRs and installs running.

Is Google Ads worth it for EV charger installs?

Yes, with its own campaign and page. An EV charger is a bigger job than a call-out, so you can afford more per enquiry, as long as the page shows finished installs and makes booking a survey easy.

How are Local Services Ads different from search ads?

With Local Services Ads, you pay when a customer gets in touch through the ad, and Google verifies your business before you go live. With search ads, you pay for clicks and choose the searches, ads and landing pages yourself.

Book your free audit

Want to know which electrical jobs are worth paying for in your area? Our free audit reviews your website, your competitors and any campaigns you already run, then shows you where the leads are, what they should cost and which plan fits. Call us on +44 1382 699595 or book your free audit.