What is Web Design, Paid Ads, SEO & Lead Generation | DLR Media?

DLR Media build high-converting websites, manage paid advertising and SEO, and create lead generation systems that turn traffic into enquiries, bookings and sales.

Is GEO different from SEO?

They overlap. SEO targets rankings in Google's results; GEO targets being quoted and recommended in AI answers. Clear content, structured data and trusted mentions help both, which is why we run them together.

Can you guarantee ChatGPT will recommend my business?

No one can guarantee what an AI tool says. GEO improves the signals AI tools rely on, and we track how often you are mentioned so you can see progress.

Can I get a GEO audit without a contract?

Yes. DLR Programmes offers standalone GEO and AI search visibility audits with a prioritised action plan and no ongoing contract.

GEO and AI search

Get recommended by AI search.

GEO (generative engine optimisation) is the work of getting your business found, cited and recommended in AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. DLR Media runs GEO alongside SEO in the Growth Engine, and offers standalone AI search visibility audits for businesses in the UK and globally.

ChatGPT
Gemini
Perplexity
AI Overviews
Run alongside SEO
Standalone GEO audits
Tracked and reported

Talk to us about GEO See the Growth Engine

5.0Rated on Google

How AI search decides who to recommend

When someone asks an AI tool which business to use, it draws on what it can read and trust: your own website, structured information about your business, and what other sites, directories and reviews say about you.

Businesses that are easy to understand, consistent everywhere and mentioned by trusted sources are the ones that get named. GEO makes sure that is you.

What our GEO work includes

Answer-first content: clear, factual answers to the questions your customers ask AI tools
Structured data: schema that tells machines who you are, what you offer and where
AI crawler access: making sure AI tools are allowed to read your site
Consistent facts: the same prices, services and details everywhere they appear
Third-party mentions: reviews, directories and trusted sites that back up what you say
Tracking: regular checks of how AI tools describe and recommend you

How we measure GEO

We regularly check how AI tools describe and recommend you for the questions your customers ask, which competitors they name instead, and how much traffic reaches you from AI tools. You see the change over time in your reporting.

Two ways to start

GEO is included with SEO in the DLR Growth Engine for £1,499 a month + VAT. If you want to know where you stand first, a standalone GEO and AI search visibility audit shows how AI tools see your brand today and what to fix first.

How it works

How it works.

Send an enquiry

1
Check visibility
How AI tools describe you and your competitors today.
2
Fix the foundations
Content, structure, schema and crawler access.
3
Build authority
Mentions, reviews and content, tracked over time.

DLR Growth Engine

Want it all, done for you?

Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.

See the Growth Engine £1,499 a month + VAT

Free custom website worth £4,500
Google Ads and Meta Ads
Daily SEO and GEO
AI enquiry chatbot
Email and SMS follow-up
Dedicated account manager

Questions

Good to know.

GEO, or generative engine optimisation, is how a business gets found, cited and recommended in AI search tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews.