What should an electrician's or tradesperson's website include to win more jobs?

A tradesperson's website wins more jobs when it answers the questions a customer has before they pick up the phone. Do you cover my area? Do you do this kind of job? Can I trust you, and how quickly can I get a price? Get those four right, with clear service areas, accreditations and reviews on show, a phone number that's one tap away and a page for each job you want more of, and the site starts doing real work for you.

Think about how most people find a trade. They're usually on a phone, often in a hurry, and sometimes standing in a puddle. They'll give your website a few seconds to prove you're the right person to call, and if it doesn't, the next business in the search results is only a thumb away. Everything below comes back to that moment.

How do I show customers I cover their area?

Make it the first thing they see. The opening question in most customers' heads is whether you'll come to them, and if they have to hunt for the answer, plenty won't bother. Put your main towns and postcode areas near the top of the home page, then repeat them on your contact page and in the footer so they're never far away.

If there are towns where you'd like more work, give each one its own page explaining the jobs you do there. That helps customers, and it helps you get found too. Search engines and AI search tools look for clear signals about where a business operates, and a page per town gives them exactly that. Local SEO pages are one of the optional features on a DLR Media website, and they earn their keep for trades who travel across a region.

Which accreditations should an electrician put on their website?

Every registration, trade body membership and insurance a customer might check before letting you into their home. For electricians, that usually means a competent person scheme such as NICEIC or NAPIT. Gas engineers will want their Gas Safe registration on show, and many trades also belong to a trade association or a vetted directory.

Show the logos near the top of the page and again beside your contact form, where a nervous customer is deciding whether to get in touch. Where the scheme allows it, add your registration number so people can check it for themselves, and mention your public liability insurance and any guarantees on your work. To someone who's never heard of you, these are the quickest proof that you're qualified and accountable.

How should I use reviews on my website?

When two trades look much the same, reviews are often what tips the decision. That's why they belong throughout the site rather than hidden away on a single page. Pull in your Google reviews so your rating is visible, and place short quotes next to the service they relate to, so a review about a rewire sits on your rewiring page where it does the most good.

The best reviews are recent ones, so make asking for them part of finishing a job. A quick message to a happy customer as soon as the work is signed off, while it's still fresh in their mind, will keep a steady supply coming. Reviews and testimonials are one of the features you can choose when you get a price for a website from us.

Why does click-to-call matter so much for trades?

Because many trade enquiries are urgent, and many start on a mobile phone. Someone with no power, a leak or a broken boiler wants to speak to a person now, not fill in a long form and wait. Put a tap-to-call number in the header of every page and keep it visible as they scroll. Alongside it, show your opening hours and whether you offer emergency call-outs, so nobody rings at 10pm expecting a reply you can't give.

Every site we build is mobile friendly, so the call button, forms and pages work properly on phones, tablets and desktops alike.

What should a trade quote form ask?

Not every customer wants to call, and not every job is an emergency. For those enquiries, a quote form needs to be short enough to finish on a phone yet detailed enough for you to price the job or call back with the right questions. In practice, that means:

• Name, phone number and postcode.
• The type of job, chosen from a simple list.
• A short box to describe what's needed.
• An option to upload a photo of the problem or the space.

The photo upload earns its place. It can save you a wasted visit and help you turn up with the right parts. If your pricing is predictable, a quote calculator lets visitors estimate their own price before they get in touch, and booking and calendar tools let them pick a slot for a survey or visit. Email automation can then send a follow-up so no lead goes cold. All three are optional features rather than must-haves, so add them only if they suit how you work.

Do photos of my own work really make a difference?

They do, and more than most trades expect. Photos of your own jobs prove you've done this work before and show the standard you work to, which stock images of smiling people in hard hats never will. Before and after shots work especially well for installs, rewires, bathrooms and kitchens, and a short caption with the job type and town adds useful local detail.

Keep a portfolio or gallery page and get into the habit of adding to it after good jobs. Over time it becomes one of the most convincing pages on your site, and a portfolio and gallery is another feature you can choose for your website with us.

Should each type of job have its own page?

For the jobs you want more of, yes. Someone searching for an EV charger installation wants to land on a page about EV chargers, not a long list of everything you do. An electrician might have separate pages for rewires and consumer unit upgrades, EV charger installation, EICRs and landlord safety certificates, lighting and smaller domestic jobs, and commercial work.

Each page should explain what the job involves and who it's for, mention the areas you cover, include a relevant review and finish with a clear way to get a quote. That's where page count starts to matter. Our lead generation website includes up to 20 pages, which gives a growing trade business room for a page per service and per area.

How do Google Ads fit with a trade website?

A good website turns visitors into enquiries; Google Ads put that website in front of people who are searching for your services right now. The two work best together, because sending paid clicks to a vague home page is a quick way to waste money.

That's why our Google Ads work for electricians and plumbers focuses on high-intent local searches and sends people to pages that match exactly what they searched for. We've seen it work beyond the core trades too. Our campaign for Caltech Lifts, a stairlift business, generated 35 qualified leads and 15 completed sales, a 43% lead-to-sale rate, and a sales pipeline of up to £120,000.

Frequently asked questions

How many pages does a tradesperson's website need?

Enough to cover each main job type and the areas you want work in, plus home, about, reviews and contact pages. A one-page brochure site can work for a new sole trader, while a lead generation website of up to 20 pages suits a trade business that wants to grow.

How much does a website for a tradesperson cost?

With us, a one-page brochure website is £1,500 + VAT, or £149 a month + VAT over 12 months. A lead generation website of up to 20 pages is £4,500 + VAT, or £499 a month + VAT over 12 months. Copywriting is included, so you don't need to write anything yourself.

Do I need a quote calculator or booking system?

Not necessarily. Both are optional. A quote calculator suits jobs with predictable pricing and booking suits surveys and fixed appointments, but a short quote form with photo upload works well for most trades.

How quickly can a trade website go live?

Our websites go live in 5 days on average once the brief is signed off.

Get a price for your trade website

See what your website would cost in two minutes with our instant website price tool, or find out more about our web design. You can also call the team on +44 1382 699595.