Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Southampton
Google Ads that reach past the Southampton city limits.
More enquiries from Southampton and the Hampshire boroughs next to it. We target the city, Eastleigh, Test Valley and the New Forest as separate areas, so your budget goes where your jobs are. Book a free audit and go live in 5 days on average, with management from £600 a month + VAT.
- Free audit of your Hampshire patch
- City and boroughs targeted separately
- See which towns your calls come from
- Live in 5 days on average
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Your customers live beyond the city
Southampton had 249,000 residents at the 2021 Census, according to the ONS. Its three Hampshire neighbours, Eastleigh, Test Valley and the New Forest, had 442,700 between them, far more than the city itself. If you already take work in Chandler's Ford, Romsey or Totton, your ads belong there too.
We set your ads to the city and to each borough you serve, and leave out the ones you don't. Google lets us target regions, cities, postcodes or a radius from your address, so the map matches where you'll travel. Book your free audit and we'll mark out your patch with you.
Put more behind the areas that pay
A job ten minutes from your base and a job forty minutes away don't earn you the same once the travel is counted. Lump them into a single campaign and you lose control of how much each area gets.
So the city and each borough you cover get their own campaign and budget, and you set the split. Starter runs up to 2 campaigns, enough for the city and one wider area, and Growth runs up to 5. When one area brings cheaper enquiries, we move money towards it.
See which towns your calls come from
Google's locations report has a matched locations view showing your results for "the locations that matched your ads", alongside the places you targeted. That tells you whether an Eastleigh enquiry costs more than a city one, not just where the clicks landed.
We set up call and form conversion tracking before launch, so each enquiry is tied to the search and the area behind it. Every month you see which parts of South Hampshire bring work at a price you're happy with, and where we're cutting spend.
Leads that turned into sales
Stairlift company Caltech Lifts came to us for Google Ads and got 35 qualified leads, 15 completed sales and a pipeline worth up to £120,000.
Google bills your clicks straight to you and you own the account, with our management on a 6-month minimum. Before you sign, your free audit recommends what to spend in the city and in each borough.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Tell us the towns and boroughs near Southampton you take work in.
- 2
Set your areas and budgets
Approve the campaigns, the split between them and your monthly spend.
- 3
Get enquiries from your patch
Live in 5 days on average, with spend moved daily towards the areas that deliver.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Any you work in: the city, Eastleigh, Test Valley, the New Forest, Winchester or a set distance from your base. Anywhere you leave off the list isn't targeted.
Yes. Portsmouth can run as its own campaign with its own budget, so it never takes money from the Southampton side of your patch.
Our management fee starts at £600 a month + VAT, and Google bills your clicks to you. The free audit recommends a budget for each area before you commit.
Yes, 6 months. That's long enough to compare your areas on real enquiries and move budget to the ones that pay.
No. We're remote-first, so your audit, plan and monthly reviews happen by phone, email, Slack or video call.
Guides and insights.
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
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