Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Plymouth
Google Ads set to how far you'll travel from Plymouth.
More Plymouth jobs worth the drive. We set your Google Ads to the distance you'll travel into South Hams, West Devon or across the Tamar, and put the most budget where the jobs pay best. Book a free audit and go live in 5 days on average. Management is from £600 a month + VAT.
- Free audit, then your patch drawn
- Set to how far you'll travel
- Cornwall in or out, your call
- Live in 5 days on average
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Set your reach by the drive
Plymouth, South Hams and West Devon share one Joint Local Plan, covering the city and the rural districts to its east and north. The ONS counted 264,700 people in Plymouth in 2021, 88,600 in South Hams and 57,100 in West Devon.
A job deep in West Devon takes longer to reach than one in the city, so it has to be worth more to you. We set your ads by distance from your base or by the towns you name, and give the far end of your patch its own budget so it only gets spend when those jobs pay.
See how far each enquiry came from
Google's distance report shows "the distance between the location that triggered your ad and your closest business location". That tells you what enquiries from further out are really costing you.
We pair it with call and form conversion tracking set up before launch, so you see which distances bring enquiries and what each one cost. Then we pull spend back from the ranges that don't pay and push it where they do.
Decide on Cornwall separately
Saltash and Torpoint sit just across the Tamar in Cornwall, a different council area from Plymouth. Whether that work is worth taking depends on your travel time and what the job pays.
So Cornwall gets its own campaign and budget if you want it, or a firm exclusion if you don't. A Cornwall campaign fits within Starter's 2 campaigns or Growth's 5. Book your free audit and tell us where you draw the line.
Know your costs before you start
Your fee to us and your clicks are separate. Google bills the clicks straight to you, and the account stays yours.
Every plan includes negative keywords from day one and daily optimisation, on a 6-month minimum. Growth adds A/B testing of your ads and Scale adds dedicated landing page builds. Your free audit recommends a starting budget for the city and each outlying area.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Tell us how far you'll travel and which towns you want work from.
- 2
Draw your patch
Agree the distances, areas and budget for each before launch.
- 3
Start taking calls
Live in 5 days on average, with spend moved towards the distances that pay.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
As far as you'll travel. We set a distance from your base, or name towns such as Ivybridge, Tavistock or Saltash, and leave everything else out.
Yes. We exclude Cornwall entirely, or just the parts you won't travel to.
You pay us from £600 a month + VAT, and your clicks go on your own Google bill. The free audit suggests a starting budget for each area.
6 months. That's long enough to see what enquiries cost at each distance from your base.
No. We're remote-first, and we work with Plymouth clients by phone, email, Slack and video call.
Guides and insights.
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
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