Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads for dentists
Google Ads that book private dental patients.
More private patients for implants, aligners and whitening. We give each high-value treatment its own Google Ads campaign, make your NHS or private status clear before anyone clicks and write every ad to GDC advertising guidance. Book your free audit today: you're live in 5 days on average, and management starts at £600 a month + VAT.
- Free audit before you spend
- A campaign for each treatment
- NHS or private status in the ad
- Emergency ads only when you have slots
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Sell the treatments that pay
A check-up and a course of implants don't earn your practice the same. Implants and clear aligners are big private decisions that start with a consultation, and that consultation is what your ads need to book.
We give each treatment you want to grow, from implants and aligners to whitening and private check-ups, its own campaign, keywords and budget, so cheaper searches never eat the money meant for your biggest treatments. Our Starter plan runs up to 2 campaigns and Growth up to 5, so the number of treatments you push sets your plan. Every call and form is tracked back to the search that brought it in.
Say NHS or private before they click
GDC guidance says your advertisements and practice publicity must make clear whether the practice is NHS, mixed or wholly private. Patients want to know the same thing, and someone after an NHS place who lands on a private-only practice is a click you've paid for and lost.
We put your status in the ad itself, then block the searches you can't serve, such as NHS registration searches for a private practice. For a mixed practice, NHS and private treatments run as separate campaigns, so you decide how much goes on each.
Stay inside GDC advertising rules
The GDC's guidance on advertising draws clear lines. Only dentists on a GDC specialist list can call themselves a specialist, so a general dentist can't advertise as an orthodontist. Claims must be backed up with facts, treatment marketing must state that the treatment "may not be appropriate for every patient", and you can't compare your dentists' skills or qualifications with anyone else's.
We write every ad with those lines in place, using wording such as "special interest in" where a dentist isn't on a specialist list, and we never promise results. Patients get straight facts about the treatment, which is what makes them book the consultation.
Fill gaps with emergency appointments
A patient with toothache searching for an emergency dentist wants one thing: an appointment today. If your practice keeps emergency slots, those searches can fill gaps in the book that would otherwise go unused.
Emergency ads run only on the days and hours you have slots to offer, with your number one tap away, and we pause them whenever you tell us the book is full. Book your free audit and we'll show you what an implant click and an emergency click each cost in your area.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
We check your area, the practices bidding against you and which treatments are worth paying for.
- 2
Choose your treatments
Pick the treatments you want more patients for, your emergency hours and the areas you draw patients from.
- 3
Start taking bookings
You're live in 5 days on average, with every campaign optimised every weekday.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
You pay us a management fee from £600 a month + VAT and pay Google for the clicks directly. Your free audit shows what clicks cost in your area for each treatment you want to advertise.
Yes. Aligners can have their own campaign and budget, with ads that describe the treatment factually and state that it "may not be appropriate for every patient", as GDC guidance requires.
Only if you're on the GDC's specialist list for orthodontics. If you're not, we use wording the GDC guidance allows, such as "special interest in" orthodontics.
Yes. Caltech Lifts, a stairlift business that wanted more private customers, got 35 qualified leads and 15 completed sales from Google Ads with us, a pipeline worth up to £120,000.
Yes, 6 months. That gives each treatment campaign time to bring in consultations and show which ones deserve more budget.
Guides and insights.
- How do businesses use ChatGPT to choose a Google Ads agency?How buyers use ChatGPT to shortlist a Google Ads agency, where its answers come from and the five questions to ask any agency before you sign.Read the guide
- Google Ads agency or freelancer: which is right for a small business?Agency or freelancer for your Google Ads? How they compare on cost, cover, Google Partner status and account ownership, and what to ask both.Read the guide
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
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