Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Leicester
Leicester Google Ads that reach the whole county.
More calls from Leicester and every Leicestershire town you work in. We focus your Google Ads on the jobs that pay best, block the searches that never turn into work and check your account every weekday. Book a free audit, go live in 5 days on average, from £600 a month + VAT.
- Free audit before you spend
- Every Leicestershire town you serve
- Junk searches blocked before launch
- Account checked every weekday
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Reach the county, not just the city
Leicestershire's population rose from 650,489 at the 2011 census to 712,300 in 2021, with households up from 267,434 to 296,400, according to Leicestershire County Council. That's the county on its own, before you count anyone in the city.
If you take work out there, your ads need to be there too. We aim your campaigns at the towns and postcodes you name, from Loughborough to Melton Mowbray, and leave out anywhere you won't travel. When one area brings enquiries at a better price, we move budget towards it. Your free audit starts by mapping the areas you cover.
Stop paying for searches that never call
Google charges for the click, not the customer. A search from someone after a job vacancy, a training course or a free how-to guide costs you as much as one from a buyer.
We add negative keywords before your ads go live, then check your search terms every weekday and block the dead ends as they appear. Before launch we set up conversion tracking, and your monthly report then shows how many enquiries came in, what you spent and what each one cost.
Back the jobs that pay best
A small repair and a full installation can sit side by side in the same campaign, sharing one budget. When they share one budget, you can't control how much goes on the work you want most.
We split your services so the work you want more of gets its own campaign and budget. Starter includes up to 2 campaigns. Growth raises that to 5 and adds remarketing and A/B ad testing, and Scale adds landing pages we build for your most valuable services.
Proof before you commit
Caltech Lifts, the stairlift firm, got 35 qualified leads and 15 completed sales from the Google Ads we built and managed for them, with a sales pipeline of up to £120,000.
We're a Google Partner. Your free audit checks your website, the competitors bidding on your Leicester searches and any account you already run, then sets out what the clicks cost and the budget to start on. You pay Google for your clicks directly, and every plan has a 6-month minimum term.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Show us your site and tell us which Leicestershire towns you take work from.
- 2
Approve your plan
Agree your areas, your keywords and which jobs come first.
- 3
Answer the calls
Go live in 5 days on average, with your account checked every weekday.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Yes, if you work there. We target the Leicestershire towns and postcodes you choose, and anywhere you've left out sees none of your ads.
Management starts at £600 a month + VAT on Starter, covering up to £2,000 a month of ad spend that you pay straight to Google. Your free audit sets out the budget to start with.
Yes. Your free audit shows where the money is going, then we rebuild or improve the campaigns, whichever suits your budget.
Yes. Every plan has a 6-month minimum term, and you own your Google Ads account and set your own budget throughout.
No. We take on businesses anywhere in Leicestershire or elsewhere in the UK, working remote-first by video call, phone and email.
Guides and insights.
- Google Ads agency or freelancer: which is right for a small business?Agency or freelancer for your Google Ads? How they compare on cost, cover, Google Partner status and account ownership, and what to ask both.Read the guide
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What paid media management includes and costsWhat paid media management includes on Google Ads and Meta: account ownership, tracking, structure, ads, optimisation every weekday, reporting and fees.Read the guide
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