Stairlifts
Caltech Lifts
Generating a sales pipeline of up to £120,000 through targeted Google Ads
- Google Ads
- Keyword Optimisation
- Conversion Tracking
Key results
35
Qualified Leads
15
Completed Sales
43%
Lead-to-Sale Rate
£120,000
Sales Pipeline
Caltech Lifts wanted to increase private client enquiries and generate a stronger return from their digital advertising.
The challenge
Caltech Lifts wanted to increase private client enquiries and generate a stronger return from their digital advertising.
The focus was on reaching high-intent customers actively searching for stairlift solutions in their local areas.
The Strategy
- DLR Media developed and managed a Google Ads strategy focused on intent-driven search traffic.
- Campaigns were structured around high-converting keywords, location targeting, and continuous optimisation.
The Delivery
- Search campaign setup and management
- Keyword optimisation and search term refinement
- Ad copy testing
- Conversion tracking setup
- Budget optimisation and performance monitoring
The results
- 35 qualified leads generated
- 15 completed sales
- 43% lead-to-sale conversion rate
- 100% year-on-year increase in private client enquiries
- Sales pipeline of up to £120,000 generated
The campaign transformed Google Ads into a reliable lead generation channel, delivering measurable commercial growth and a scalable pipeline of high-value enquiries.
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