
Generating a sales pipeline of up to £120,000 through targeted Google and Meta Ads
35
Qualified Leads
15
Completed Sales
75%
Lead-to-Sale Rate
£120,000
Sales Pipeline
The Challenge
Caltech Lifts wanted to increase private client enquiries and generate a stronger return from their digital advertising.
The focus was on reaching high-intent customers actively searching for stairlift solutions in their local areas.
The Strategy
DLR Media developed and managed a Google Ads strategy focused on intent-driven search traffic. Campaigns were structured around high-converting keywords, location targeting, and continuous optimisation.
The Delivery
Results
The Impact
The campaign transformed Google Ads into a reliable lead generation channel, delivering measurable commercial growth and a scalable pipeline of high-value enquiries.
"The campaign transformed Google Ads into a consistent, profitable source of new business."
Caltech Lifts
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