Caltech Lifts
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StairliftsGoogle AdsKeyword OptimisationConversion Tracking

Caltech Lifts

Generating a sales pipeline of up to £120,000 through targeted Google and Meta Ads

35

Qualified Leads

15

Completed Sales

75%

Lead-to-Sale Rate

£120,000

Sales Pipeline

The Challenge

Caltech Lifts wanted to increase private client enquiries and generate a stronger return from their digital advertising.

The focus was on reaching high-intent customers actively searching for stairlift solutions in their local areas.

The Strategy

DLR Media developed and managed a Google Ads strategy focused on intent-driven search traffic. Campaigns were structured around high-converting keywords, location targeting, and continuous optimisation.

The Delivery

Search campaign setup and management
Keyword optimisation and search term refinement
Ad copy testing
Conversion tracking setup
Budget optimisation and performance monitoring

Results

35 qualified leads generated
15 completed sales
75% lead-to-sale conversion rate
100% year-on-year increase in private client enquiries
Sales pipeline of up to £120,000 generated

The Impact

The campaign transformed Google Ads into a reliable lead generation channel, delivering measurable commercial growth and a scalable pipeline of high-value enquiries.

"The campaign transformed Google Ads into a consistent, profitable source of new business."

Caltech Lifts

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