Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads London
Win London searches at the hours that pay.
More London calls at the hours you can answer them. We set your Google Ads to the boroughs and streets you serve, bid harder at your busiest times, show your number only when someone can pick up and track every call. Book a free audit, go live in 5 days on average, and pay from £600 a month + VAT.
- Free audit before you spend
- Your number shown when you're open
- Bids raised at your best hours
- Live in 5 days on average
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Own a few miles, not the whole city
London had 5,600 people per square kilometre at the 2021 Census, significantly higher than any other English region, according to the Greater London Authority. Tower Hamlets, at 15,695 per square kilometre, was the most densely populated local authority in England and Wales.
So a tight target area still puts you in front of a big market, and a London-wide campaign pays for clicks from people you'll never serve. We set your ads to the boroughs, postcodes or radius you work in and bid harder where your best jobs come from.
Bid hardest when buyers call
Some hours bring you work and some don't. Paying as much for a 3am click as for one in your busiest hour wastes budget you could spend when customers are ready to call.
Google Ads lets us "set bid adjustments to increase or decrease your bids for specific days and times". We read your call and form data, raise bids when enquiries come in and turn them down or off when they don't. Book your free audit and we'll show you when your searches convert.
Show your number only when you're open
A call to a closed office is a click you've paid for and an enquiry you've lost.
We add your number to your ads as a call asset and set it to appear only when your business can accept calls. Call reporting, which runs on Google forwarding numbers, shows which calls your ads produce. Out of hours, your ads send people to your website to enquire instead.
Proof from a UK client
Caltech Lifts, a UK stairlift company, got 35 qualified leads from its Google Ads with us. Fifteen became completed sales, a 43% lead-to-sale rate, with a sales pipeline of up to £120,000.
You pay Google directly for clicks, and management runs on a 6-month minimum. Growth adds remarketing and A/B ad testing, and Scale adds dedicated landing page builds and competitor ad analysis. Your free audit shows who's bidding in your London boroughs, what your clicks cost and the budget we'd start with.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Share your site and any current account, and we'll show you who's bidding in your boroughs.
- 2
Set your hours and areas
Agree the boroughs, opening hours, jobs and budget before launch.
- 3
Answer the calls
Live in 5 days on average, with every call tracked and bids tuned daily.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Yes. Google lets us set call assets to appear only when your business can accept calls, so your number is hidden when nobody's there to answer.
Any you work in. We can target single boroughs such as Croydon, Barnet or Tower Hamlets, specific postcodes or a radius from your address, and exclude the rest.
Management starts at £600 a month + VAT, and Google bills you directly for clicks. Click prices depend on your service and the competition for it, so your free audit gives you real figures.
No. Google removed the option to create new call ads in February 2026, so we add your number to your search ads as a call asset instead.
No. We're remote-first, so we run London accounts by video call, phone and email.
Guides and insights.
- How can plumbers get more jobs from Google Ads?How plumbers can split leak call-outs from bathroom and kitchen work in Google Ads, time their calls, build trust and block wasted clicks.Read the guide
- How much does Google Ads cost for a small business in the UK?There's no fixed price for Google Ads. What drives click costs, how Google bills you, what management costs and how to set a starting budget.Read the guide
- How do UK customers find and choose local businesses in 2026?Google, Maps, reviews, social media and AI tools: the latest Ofcom and StatCounter figures on how UK adults find local businesses, and what to do about it.Read the guide
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