Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Cardiff
Cardiff Google Ads that put your budget where the work is.
More enquiries from the Cardiff customers worth having, and less spend on the rest. We give your key areas their own campaigns and budgets, block wasted searches every day and set up call and form conversion tracking. Start with a free audit and have campaigns running in 5 days on average, with management from £600 a month + VAT.
- Free audit of your Cardiff market
- Separate budgets for your key areas
- Search terms checked every day
- Average 5 days to go live
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Win in a crowded capital
Cardiff had 12,120 businesses in 2026, according to ONS business counts. When you advertise on Google, you only want to pay for the searches that turn into work.
Your free audit looks at your website, your competitors and any campaigns you already run, then shows you where the leads are, what they should cost and which plan fits. Once you're live, we check your search terms every day and block the ones that won't become customers.
Give every area its own budget
The Cardiff Capital Region covers ten councils, from Bridgend and the Vale of Glamorgan in the west to Newport and Monmouthshire in the east, with the Valleys to the north. You decide where your budget goes and how much each area gets.
We split campaigns by area and give each its own budget, and places you don't cover get no ads at all. Starter runs up to 2 campaigns, Growth up to 5 and Scale has no campaign limit, so your audit recommends the plan that fits the areas you want. If you also work in Bristol, it can run as a campaign of its own.
Answer every call you pay for
You pay for every click, including calls that come in when nobody is free to answer.
We schedule your ads for the hours you can pick up, add a call button for people searching on their phones and send each click to the page on your site that matches the search. Each month you get a report on leads, spend and next steps, and on Scale we build dedicated landing pages for your campaigns too.
Real results, clear terms
When we ran Google Ads for stairlift company Caltech Lifts, the campaign brought in 35 qualified leads, turned 15 of them into completed sales and built a sales pipeline of up to £120,000.
Management runs on a 6-month minimum, long enough for real enquiries to show which searches and areas pay. Your ad spend goes straight to Google, not through us. Your free audit puts a cost on the Cardiff searches in your trade and sets out a starting budget.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Claim your free audit
We review your site, your competitors and any campaigns you run now.
- 2
Pick where your money goes
Choose the areas, hours and spend before a single ad runs.
- 3
Take the enquiries
Ads start running in 5 days on average, and we optimise them daily.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Any you work in, such as Penarth, Barry, Caerphilly, Pontypridd, Newport, Bridgend or Cwmbran. Each can have its own budget, and areas you don't serve get no ads.
That depends on what clicks cost in your trade and how many enquiries you want. The audit sets a starting figure, paid directly to Google, and Starter handles ad spend up to £2,000 a month.
Yes. If you take work across the Severn, Bristol gets its own campaign and budget, so it never eats into your Cardiff spend.
Six months minimum, so your campaigns are judged on real enquiries, not a few weeks of data.
No. We're remote-first, and you speak to us about your account by video call, phone and email.
Guides and insights.
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
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