Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads for solicitors
Google Ads that bring law firms new instructions.
New instructions from people ready to hire a solicitor. We split your Google Ads by practice area, cut the searches that never become clients and track each enquiry to the matter type. Book a free audit and launch in 5 days on average, with management from £600 a month + VAT.
- Free audit of your practice areas
- A budget for every matter type
- Ads that match your published prices
- Every enquiry tracked by matter
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Put your budget behind the right matters
A remortgage, a contested divorce and an unfair dismissal claim are different instructions from different clients, and each one is worth a different amount to your firm. Put conveyancing, family, wills and probate, personal injury and employment work in one campaign and they all fight over one budget.
We give each practice area you want to grow its own campaign, keywords, ads and budget, so a busy matter type never starves a more valuable one. The number of practice areas sets your plan: Starter covers 2 campaigns, Growth 5 and Scale has no limit. When your conveyancing team is at capacity, we ease that campaign off and move the money to the work you can take on.
Stop paying for searches that never instruct
Legal searches include job hunters and people after free help: "solicitor jobs", "training contract", "free legal advice". Every click on one of those costs your firm money, and none of them turns into a client.
Those terms go on your blocked list before launch, and we check the real search terms every weekday to catch new ones. Your ads show only in the areas your firm serves and during the hours someone can take the call, so the budget goes on people looking to instruct a solicitor.
Make your ads match your price pages
The SRA Code of Conduct says any publicity in relation to your practice must be accurate and not misleading, and that covers what you say about your charges. Firms that offer residential conveyancing, uncontested probate or employment tribunal claims for unfair or wrongful dismissal also have to publish price and service information in a prominent location on their website.
That price page is ready-made for a client comparing firms, so for those matters we send your ads straight to it. Any fee we put in an ad comes straight from your published figures, so your ads and your website always tell clients the same thing.
See which matters pay back
Clicks on their own tell you very little. What counts is which practice areas turn into calls, consultations and new matters, and what each one costs to win.
We track every call and form from your ads by practice area and move budget towards the matters bringing in work. Book your free audit and we'll show you which firms are bidding in your area, what clicks cost for each practice area and the starting budget we'd recommend.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
We show you the firms bidding in your area and what clicks cost for each practice area.
- 2
Choose where to spend
Pick the practice areas, towns and hours your ads cover, and send us your price pages.
- 3
Take the enquiries
You're live in 5 days on average, with every call and form tracked by matter type.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Our fee starts at £600 a month + VAT, and the clicks are paid straight to Google from your own budget. The free audit prices the clicks for each practice area you want to advertise.
Yes. Personal injury gets its own campaign and budget, kept apart from your other practice areas, so it never eats the money meant for conveyancing or family work.
Yes. The SRA Code of Conduct covers any publicity in relation to your practice, which must be accurate and not misleading. We write every ad on that basis, and any fee we quote comes from your published price information.
Yes. We target by town, postcode or radius from each office, or across the UK for matters you handle remotely.
Yes, 6 months. That gives every practice area campaign enough enquiries to show which ones deserve more budget.
Guides and insights.
- How do businesses use ChatGPT to choose a Google Ads agency?How buyers use ChatGPT to shortlist a Google Ads agency, where its answers come from and the five questions to ask any agency before you sign.Read the guide
- Google Ads agency or freelancer: which is right for a small business?Agency or freelancer for your Google Ads? How they compare on cost, cover, Google Partner status and account ownership, and what to ask both.Read the guide
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
Related services
- Google Ads management
- Search visibility for solicitors, matter by matter.
- Google Ads that fill electricians' diaries.
- Google Ads that put builders on the shortlist.
- More surveys booked, fewer empty dates.
- Get your law firm named by AI tools.
- Be the accountant AI tools suggest.
- Growth Engine: free website plus ads, SEO and GEO
- Cardiff Google Ads that put your budget where the work is.
- Google Ads that spend where your Newcastle work is.
- Nottingham Google Ads that pay for customers you can serve.
- Get more back from your Sheffield Google Ads spend.
- Turn Bristol searches into enquiries, not just clicks.
- Google Ads that reach past the Southampton city limits.
- Belfast Google Ads that reach the customers you serve.
- Google Ads that win Liverpool the calls worth taking.
- Brighton Google Ads aimed at the people who can hire you.