Can we use a few cookies?
They help us see which pages and ads are useful, so we can keep improving the site. We never sell your data, and you can change your mind any time in Cookie settings at the bottom of the page. Cookie Policy
Facebook Ads Southampton
More bookings from cruise passengers and from the Southampton locals who keep coming back. Our paid social management puts your hotel, restaurant, parking or tour in their Facebook and Instagram feeds while they plan, with conversion tracking set up before launch. Free audit, live in 5 days on average, from £600 a month + VAT.
Plans from £600/month + VAT · 6-month minimum term
Southampton had more than 460 cruise ship calls and 2.6 million passengers in 2023, generating more than £1 billion for the local and regional economy, on Associated British Ports figures published by Southampton City Council. Every one of those passengers has to get to the ship, and the night's stay, the parking space, the transfer and the meal ashore can all be booked before they travel.
We write cruise ads that answer a passenger's questions up front: what you offer, how close you are to the terminal and how to book. They run on a budget set aside for the cruise trade, and our audience research points them at the passengers who match your offer. Your free audit shows what that campaign should cost and which plan fits.
Southampton's population was 259,424 in 2024, on ONS mid-year estimates published by the city council's data team, so the port handled ten times as many cruise passengers in 2023 as the city has residents. Passengers leave with their ship. Your local customers can come back every week.
So locals get ads of their own, built around the reasons a regular returns, such as a weekday offer, a new menu or a loyalty deal. If you also serve Hedge End, Chandler's Ford or Totton, each can be a separate ad set, with up to 3 on Starter and up to 8 on Growth. Growth also lets you remind people who browsed your website without booking.
A full car park or a busy Saturday doesn't tell you which ad filled it. Without tracking you can't tell whether your money went on cruise passengers, locals or neither.
We install the Meta Pixel and connect conversion tracking before your first ad is seen. Your monthly report splits bookings, enquiries and spend by campaign, so the cruise trade and your local ads sit side by side, and your budget moves to whichever brings bookings in at the better price.
Meta bills your ad spend to you directly, and our fee covers the strategy, the ads, the tracking and the reporting. Because you pay Meta yourself, you own the account and set your own budget.
We check your campaigns every weekday on a 6-month minimum term, which gives your offers time to prove themselves on real bookings. We're a Meta Business Partner, and on Scale we build dedicated landing pages for offers such as cruise parking or a pre-sailing stay. Book your free audit to find out how we'd divide your budget between the port and the city.
Pricing
All prices + VAT. Ad spend is paid directly to Meta and billed separately. 6-month minimum term.
£600 /month + VAT
Up to £2,000/mo ad spend
£1,000 /month + VAT
Up to £5,000/mo ad spend
£1,800 /month + VAT
Unlimited ad spend
Book your free audit
We look at your page, any past ads and the bookings you want from the port and the city.
Set the split
Agree what goes on cruise trade, what goes on locals and which areas to cover.
Take the bookings
We launch in 5 days on average and review your campaigns every weekday.
DLR Growth Engine
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
Questions
Yes. We run your cruise ads as a separate campaign with a budget of their own, and your monthly report shows the bookings it brings in next to your local ads.
Eastleigh, Hedge End, Chandler's Ford, Totton, Romsey, Hythe or anywhere else you serve. Your main areas can each run as an ad set, and places you don't serve are excluded.
Our management starts at £600 a month + VAT on a 6-month minimum term, and your ad spend is billed to you by Meta. Your free audit recommends a starting budget for each campaign.
Yes, on our Scale plan. It includes dedicated landing page builds, so each offer sends people to a page about that offer.
Yes. Your ad spend is paid directly to Meta, so you own your accounts and set your own budget.
