Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Coventry
Win Coventry jobs and the Warwickshire work next door.
More work from Coventry and the Warwickshire towns beside it. We target the areas you cover, exclude the ones you don't and give each its own budget, so you stop paying for clicks from places you never go. Free audit, live in 5 days on average, with management from £600 a month + VAT.
- Free audit of your areas first
- City and Warwickshire budgeted apart
- Ads that name the town searched
- Live in 5 days on average
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Choose which side of the boundary you work
Coventry is one of the seven councils in the West Midlands Combined Authority, alongside Birmingham, Solihull and four more. Its other neighbours are Warwickshire districts: Warwick, Rugby, Nuneaton and Bedworth and North Warwickshire.
A radius drawn round your address takes in both sides whether you want them or not. We target the council areas and postcodes you name instead and exclude the rest, so Google keeps your ads away from people located in the places you've ruled out. Book your free audit and we'll set the line with you.
Size each area before you spend
Coventry had 345,300 residents at the 2021 Census, according to the ONS. Warwick had 148,500, Nuneaton and Bedworth 134,200 and Rugby 114,400, which adds up to 397,100 people in those three districts alone.
So the city and the Warwickshire towns you cover each get their own campaign and budget. Starter runs up to 2 campaigns and Growth up to 5, and we move spend towards whichever area brings enquiries at the better price.
Speak to each town by name
Someone searching for your service in Rugby wants to know you cover Rugby. An ad that only mentions Coventry gives them a reason to click the one below.
Because each area runs as its own campaign, its ads can name the town and send people to the page that covers it. On Scale, we build dedicated landing pages for the areas that matter most. On every plan, wasted searches are blocked from day one and call and form tracking goes in before launch.
Proof from a real account
Caltech Lifts, a stairlift company, turned the 35 qualified leads from our Google Ads into 15 completed sales, with a pipeline worth up to £120,000.
Your clicks are paid to Google directly and we manage the account on a 6-month minimum. Your free audit shows what your searches cost across Coventry and Warwickshire before you commit.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Tell us which towns you take work from and how far you'll travel.
- 2
Approve your areas
Agree what's in, what's excluded and the budget for each before launch.
- 3
Take the enquiries
Live in 5 days on average, with the account checked every day.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Yes. Any council area you work in can be targeted, from Solihull to Warwick, Rugby and Nuneaton and Bedworth. Anywhere you leave out isn't targeted.
Yes. We exclude Birmingham, or any other area, so your budget only goes on places you'll travel to.
Our fee starts at £600 a month + VAT, and Google bills your clicks to you. Your free audit recommends a starting budget for Coventry and each town.
Six months minimum. That gives each area enough time to show what an enquiry costs there.
No. We're remote-first, so you work with us by phone, email, Slack and video call.
Guides and insights.
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
Related services
- Google Ads management
- Be the one they choose in Birmingham searches.
- Nottingham Google Ads that pay for customers you can serve.
- More Leeds enquiries, town by town.
- Coventry SEO for a city that keeps on growing.
- Win Coventry and Warwickshire work from one website.
- Growth Engine: free website plus ads, SEO and GEO
- Cardiff Google Ads that put your budget where the work is.
- Google Ads that spend where your Newcastle work is.
- Belfast Google Ads that reach the customers you serve.
- Get more back from your Sheffield Google Ads spend.
- Google Ads that win Liverpool the calls worth taking.
- More surveys booked, fewer empty dates.
- Turn Bristol searches into enquiries, not just clicks.
- Google Ads that reach past the Southampton city limits.
- Google Ads set to how far you'll travel from Plymouth.