Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Nottingham
Nottingham Google Ads that pay for customers you can serve.
More enquiries from the Nottingham customers you can actually serve. We aim your Google Ads at the city and suburbs you cover, stop them showing to people elsewhere and block wasted searches daily. Free audit first, campaigns live in 5 days on average, management from £600 a month + VAT.
- Free audit before you spend
- Ads only where you take work
- Wasted searches cut daily
- Live in 5 days on average
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Reach the suburbs, not just the city
Your Nottingham market is bigger than the city council area. Gedling Borough Council's May 2026 draft local plan says 79.2% of its 117,300 residents (2021 Census) live in the suburbs of Arnold and Carlton, outside the city's own boundary. Target the city boundary alone and you leave those suburbs off your map.
We build your map from the places you serve: the city, suburbs such as Arnold, Carlton, West Bridgford and Beeston, or a radius from your address. Each area can carry its own bid, so the places that bring your best work get more of the budget. Book your free audit and bring your list.
Stop paying for people who aren't here
Google's recommended location setting reaches people in your area and also people who have shown interest in it. If your work needs the customer in Nottingham, a click from someone elsewhere is budget spent on a job you can't do.
Where your work is local, we switch to Google's presence option, which Google says shows your ads to people "likely to be located, or regularly located in the locations you've targeted." We also name the towns you cover in your ad text, which Google suggests as a way to cut clicks from people who aren't in those places or interested in them.
Cut the waste every day
Not every search that matches your keywords comes from a buyer. Some want a service you don't offer, some are researching rather than hiring, and each of those clicks costs the same as a customer's.
We go through your search terms daily and add negative keywords for the ones that won't turn into work. Call and form conversion tracking is set up before launch, so we can see which searches bring enquiries and move budget towards them. Your monthly report sets out the leads, the spend and what we're changing next.
Results you can check
One stairlift client, Caltech Lifts, came to us for more private client enquiries. Its Google Ads campaign delivered 35 qualified leads, 15 completed sales and a sales pipeline of up to £120,000.
Your free audit puts figures on your Nottingham searches: the cost per click for your services and the starting budget we'd recommend. Management runs on a 6-month minimum, which gives us time to build, test and optimise your campaigns.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Name the parts of Nottingham you cover and the work you want more of.
- 2
Approve your map
Agree the areas, location setting and starting budget before launch.
- 3
Start taking enquiries
Live in 5 days on average, with search terms checked every day.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Any you work in: the city, West Bridgford, Beeston, Arnold, Carlton, Hucknall, Long Eaton or a radius from your address. Places you don't serve get no ads.
Google's default location setting includes people who have shown interest in your area, not only people in it. We check that setting first and change it when you only serve local customers.
Google. Clicks are charged to your own Google Ads account, and our management fee is billed separately, so the account and its history stay yours.
Yes. We audit your current campaigns, then rebuild or tune them, whichever suits your budget better.
No. We work remote-first, so you'll speak to us on video calls and by phone and email.
Guides and insights.
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
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