Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads for roofers
Google Ads for roofers, whatever the weather.
Roofing work arrives in waves. A gale brings a run of leaks and slipped tiles, and a dry spell brings people ready for a new roof. Google Ads for roofers puts you in front of both, with separate budgets for urgent repairs and bigger jobs. Management starts at £600 a month + VAT, with ad spend on top.
- Ready for storm-week searches
- Repairs and re-roofs kept apart
- Ads for the towns you travel to
- Proof shown before the click
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
The phone rings after the wind does
Most people don't think about their roof until there's a drip in the loft after a gale, or a slipped tile they can see from the street. Then they search, usually on their phone and often the next morning, and they ring whoever looks local and can come soon. A few days of rough weather can bring a burst of urgent searches all at once.
We set your account up to respond. Repair campaigns carry a call button, run during the hours you'll pick up, and have room in the budget to step up when the forecast turns. When you're booked solid for a fortnight, we turn them down just as quickly.
Re-roofs take weeks to decide
A full re-roof, a flat roof over an extension or new fascias and guttering is a big spend, and people take their time. They compare quotes, study photos of finished roofs and read reviews before letting anyone up a ladder to survey.
So that work runs separately from repairs, with its own money and ads pointing to a page that asks for a survey visit. We'll advise what belongs on it, such as before and after photos and any workmanship guarantee you offer.
Proof before the ladder goes up
Homeowners know a roof is hard to check from the ground, so they lean on proof. Reviews, photos of jobs near them, trade body membership if you have it and a proper business address all help. We put whatever is true for you into the ad itself, as extra lines and links under the headline, so people see it before they click.
From day one we also block searches from people looking for roofing jobs, training courses, materials or a DIY fix for a felt roof, so your budget goes on homeowners, landlords and property managers who want the work done.
Start from your own patch
What a lead costs depends on how many roofers are bidding near you, the jobs you go after and how quickly you answer the phone. The free audit looks at your towns and postcodes, the firms already advertising there and which jobs are worth paying for, then suggests a starting budget. Your ad spend goes straight to Google.
For Caltech Lifts, a stairlift business, a Google Ads campaign brought in 35 qualified leads and 15 completed sales, a 43% lead-to-sale rate, with a sales pipeline of up to £120,000.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Free audit
We check your postcodes, the competition and which jobs are worth paying for.
- 2
Split repairs from replacements
Separate campaigns, budgets and call tracking for each.
- 3
Adjust with the weather
Live in 5 days on average, then tuned daily as demand moves.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
There's your ad spend, paid straight to Google, and our management fee from £600 a month + VAT. The free audit estimates click costs in your area so you can set a budget you're comfortable with.
Yes. We can raise the budget on repair campaigns when bad weather is forecast and bring it back down when your diary is full.
Yes. Any job type you want more of can have its own campaign, ads and budget.
Yes, if you offer one. We show genuine guarantees, reviews and trade memberships in your ads so homeowners see them before they click.
Six months minimum. That takes your campaigns through a mix of weather and gives each one time to prove itself.