Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads for roofers
Google Ads for roofers, whatever the weather.
More roofing jobs in every season. We run Google Ads for roofers with urgent leak repairs and full re-roofs on separate budgets, and your proof shown before anyone clicks. Free audit, campaigns live in 5 days on average, management from £600 a month + VAT.
- Ready for storm-week searches
- Repairs and re-roofs kept apart
- Ads for the towns you travel to
- Proof shown before the click
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Catch the leak-repair searches
A drip in the loft or a slipped tile needs fixing before the next downpour, and repair searches arrive in bursts after rough weather. Those jobs are small, but they put you in the customer's phone for the bigger work later.
Repair campaigns carry a call button and their own budget, so a run of leak searches never drains the money set aside for re-roofs. We raise that budget when bad weather is forecast and cut it back once the work is booked.
Win the big-ticket re-roofs
A full re-roof, a flat roof over an extension or new fascias and guttering is a major spend. Buyers compare quotes, study photos of finished roofs and read reviews before anyone climbs a ladder to survey.
That work runs on its own campaign and budget, with ads sending people to a page that asks for a survey visit. We'll show you what belongs on it, from before-and-after photos to any workmanship guarantee you offer.
Put your proof in the ad
A roof is hard to judge from the ground, so homeowners lean on reviews, photos of local jobs and trade memberships before they call.
We show whatever is true for you in the ad itself, as extra lines and links under the headline, so people see it before they click. From day one we also block searches for roofing vacancies, courses, materials and DIY fixes, so your budget reaches homeowners, landlords and property managers.
Start with a free audit
What a lead costs depends on how many roofers bid near you, the jobs you target and how fast you answer. The free audit checks your towns and postcodes, the firms already advertising there and which jobs are worth paying for, then sets a starting budget. Your ad spend goes straight to Google.
Our track record: a stairlift company, Caltech Lifts, turned 35 qualified leads from our campaigns into 15 sales, a 43% lead-to-sale rate and a pipeline worth up to £120,000. Book your audit and we'll show you what your patch could bring in.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Free audit
We check your postcodes, the competition and which jobs are worth paying for.
- 2
Split repairs from replacements
Separate campaigns, budgets and call tracking for each.
- 3
Adjust with the weather
Live in 5 days on average, then tuned daily as demand moves.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Your ad spend is paid straight to Google, and our management starts at £600 a month + VAT. The free audit shows click costs in your area so you can set a budget that fits.
Yes. We run Google Ads for roofers with repairs, re-roofs, flat roofs and guttering on separate campaigns, each with its own budget and conversion tracking.
Yes. Any job type you want more of, from flat roofs to fascias and guttering, gets its own campaign, ads and budget.
Yes, if you offer one. We show genuine guarantees, reviews and trade memberships in your ads so homeowners see them before they click.
Six months minimum, which gives your repair and re-roof campaigns time to be tested on real enquiries.
Guides and insights.
- Google Ads agency or freelancer: which is right for a small business?Agency or freelancer for your Google Ads? How they compare on cost, cover, Google Partner status and account ownership, and what to ask both.Read the guide
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What paid media management includes and costsWhat paid media management includes on Google Ads and Meta: account ownership, tracking, structure, ads, optimisation every weekday, reporting and fees.Read the guide
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