What is Web Design, Paid Ads, SEO & Lead Generation | DLR Media?

DLR Media build high-converting websites, manage paid advertising and SEO, and create lead generation systems that turn traffic into enquiries, bookings and sales.

Can I advertise for EICRs without getting lots of small call-outs?

Yes. EICRs, call-outs and bigger jobs such as rewires each get their own campaign and budget, so you decide how much goes to each and can switch any of them off.

Can you target commercial clients as well as homeowners?

Yes. Commercial searches get a campaign of their own, with ads and keywords aimed at businesses, landlords and property managers, kept separate from your domestic work.

Should I mention my NICEIC or NAPIT registration in my ads?

If you hold it, yes. Lots of customers look for a registered electrician, so we show genuine registrations, reviews and areas covered in your ads, and recommend where they should appear on your landing page.

Is there a minimum contract?

Yes, there's a 6-month initial term. That gives each job-type campaign time to gather enough calls and quote requests to show which work deserves more budget.

Google Ads for electricians

Google Ads that fill electricians' diaries.

Google Ads helps electricians win the jobs they want, from landlord EICRs and EV charger installs to full rewires and commercial contracts. DLR Media builds and manages campaigns for electrical contractors across the UK, giving each job type its own budget and tracking every call and form. Management starts at £600 a month + VAT, plus your ad spend.

Separate campaigns for each job type
Landlord, homeowner and commercial searches
Every call and quote request tracked
Free audit before you commit

Get my free audit See plans and prices

5.0Rated on Google

Plans from £600/month + VAT · 6-month minimum term

Electrical work is several markets, not one

A landlord booking an EICR, a homeowner who's just bought an electric car and a facilities manager looking for a contractor are all searching for an electrician, but they want very different things. The landlord wants a certificate quickly and at a fair price, the EV driver wants a tidy charger install and help with the paperwork, and the commercial buyer wants evidence you can handle a job of that size.

That's why we build separate campaigns for the work you want most, each with its own keywords, ads and budget. A low-value call-out never eats the money meant for a rewire.

What customers check before they call

Choosing an electrician means trusting someone with your home or premises, so people look for reassurance before they pick up the phone. They'll often check for NICEIC or NAPIT registration, reviews, photos of finished work and a clear idea of the areas you cover.

We write your ads around those signals, using only what's true for your business, and add ad assets such as callouts and structured snippets so your registrations, services and areas show at a glance. You'll also get recommendations for your landing page, so the reassurance carries on after the click.

Campaigns we commonly build for electricians

Most electricians don't need all of these, so we start with the work you want more of.

EICRs and landlord certificates: aimed at landlords and letting agents, often with repeat work attached
EV charger installation: homeowners and businesses looking for a home or workplace charger
Rewires and consumer unit upgrades: higher-value planned jobs where a quote request is the goal
Commercial and fit-out work: searches from businesses, landlords and property managers
Emergency call-outs: only if you want them, and only during the hours you can respond
Negative keywords: filtering out electrician courses, apprenticeships, jobs and DIY wiring questions.

Measuring jobs, not clicks

Every call from your ads and every quote form is tracked, so you can see which job types bring in enquiries and which don't. If EV installs are filling your diary but rewires are slow, we move the budget to match.

That work starts before anything goes live. The free audit looks at how many electrical contractors are bidding in your postcode areas and which job types are worth paying for, so your starting budget is based on your market rather than a guess.

Pricing

Simple monthly plans.

All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.

Starter

£600 /month + VAT

Up to £2,000/mo ad spend

Full campaign setup & build
Up to 2 campaigns
Keyword research & targeting
Ad copywriting (up to 6 ads)
Conversion tracking setup
Monthly performance report
Dedicated account manager

Start with Starter

Growth

Scale

£1,800 /month + VAT

Unlimited ad spend

Everything in Growth
Unlimited campaigns
Full funnel strategy
Competitor ad analysis
Dedicated landing page builds
Weekly strategy calls
Priority support

Start with Scale

How it works

How it works.

Get my free audit

1
Free audit
We look at your area, your competitors and the jobs you want more of.
2
Build by job type
Separate campaigns, ads and tracking, plus advice on your landing page.
3
Shift budget to winners
Live in 5 days on average, then optimised every day.

DLR Growth Engine

Want it all, done for you?

Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.

See the Growth Engine £1,499 a month + VAT

Free custom website worth £4,500
Google Ads and Meta Ads
Daily SEO and GEO
AI enquiry chatbot
Email and SMS follow-up
Dedicated account manager

Results

Proof from real clients.

Stairlifts

Caltech Lifts

Generating a sales pipeline of up to £120,000 through targeted Google Ads

35Qualified Leads

Read case study

Questions

Good to know.

There are two parts: your ad spend, paid directly to Google, and our management fee from £600 a month + VAT. Clicks for EV chargers, EICRs and emergency call-outs can cost very different amounts, so the free audit estimates each job type in your area.