Google Ads that get plumbers more jobs.

How we set up Google Ads for plumbing businesses

• Separate urgent and planned work. Emergency searches and planned jobs such as bathroom installations behave differently, so they get their own campaigns and budgets.
• Calls first. Call buttons on your ads and call tracking, because most plumbing jobs start with a phone call.
• Tight location targeting. Only the postcodes and towns you actually travel to.
• Ad schedules. Urgent ads run when you can pick up the phone.
• Negative keywords. We exclude searches such as plumbing jobs, apprenticeships, courses and DIY how-to questions.
• Landing page advice: what your page needs to convert, with your reviews, areas covered and a clear number to call. Dedicated landing page builds come with the Scale plan or the Growth Engine.

What decides your cost per job

No honest agency can quote a cost per job before looking at your area. It depends on how many plumbers are bidding near you, how quickly you answer calls, how good your landing page is and how many reviews you have.

In your free audit we look at the competition for plumbing searches in your area and recommend a starting budget, so you know what to expect before you commit.

Is Google Ads right for your plumbing business?

It works best when you can answer the phone or call back quickly, you have capacity for more work, and you want a steady flow of jobs rather than relying on word of mouth alone. Sole traders can set firm daily budgets, and larger firms can scale up across more areas and job types.