Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads for builders
Google Ads that put builders on the shortlist.
More extension, renovation and new-build enquiries from homeowners ready to get quotes. DLR Media gives each type of project its own Google Ads campaign for builders across the UK and keeps odd jobs and trade searches off your budget. Free audit, live in 5 days on average, from £600 a month + VAT.
- Free audit before you spend
- A campaign for each project type
- Odd jobs kept off your budget
- Back in view while they decide
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Make their shortlist of three
TrustMark's advice to homeowners is to "Obtain 3 quotes before starting any work". Follow that advice on an extension or a full renovation and three builders get to price the job. Everyone else gets nothing.
Our ads put you on that shortlist when local homeowners search for the work you want. Each ad shows the projects you take on, the towns you build in and a clear way to ask for a quote, so the people who click already want a price from you.
Pay for projects, not odd jobs
Searches for a builder cover everything from a garden wall to a two-storey extension, plus people after building jobs, trade courses and materials. One loose campaign pays for all of them.
We split your work by project, such as extensions, loft conversions, renovations and new builds, and give each one its own search terms, ad copy and budget cap. People hunting for building work, courses, materials or DIY guides are shut out before your first click, and the exclusion list grows as your real search terms come in.
Stay in view while they decide
An extension isn't a snap decision. The Federation of Master Builders tells homeowners that builders can advise on planning permission and building regulations, but that they should still do their own research, and it points them to guidance on party walls too. Every week spent on that research is a week for your name to slip their mind.
On our Growth plan, remarketing puts your ads back in front of people who've already visited your site, and A/B testing finds the ads that turn those visits into quote requests. Want a page that sells the project too? Dedicated landing page builds come with our Scale plan.
Win the visit before you arrive
Homeowners are about to trust a builder with their house and a lot of money, so proof counts. FMB members have to pass a vetting and inspection process before they can join, and TrustMark tells homeowners to check a tradesperson is registered for the trade they need.
If you hold either, we put it in your ads with your reviews and guarantees, so you look like the safe pair of hands before anyone clicks. For Caltech Lifts, a stairlift business, a targeted Google Ads campaign brought 35 qualified leads and 15 completed sales, a 43% lead-to-sale rate. Book your free audit and we'll price up the searches behind each type of project in your patch.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
We look at the builders bidding in your area and the projects worth paying for.
- 2
Choose your projects
Extensions, lofts, renovations or new builds, each with its own campaign and budget.
- 3
Start pricing real jobs
Live in 5 days on average, then tuned every weekday.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
You pay Google directly for the ad spend, and our management starts at £600 a month + VAT. Your free audit checks what searches for each type of project cost in your area and suggests a starting budget.
Yes. Only the projects you choose get campaigns, and small repairs and odd jobs can be left out completely.
Yes, if you are. We add your FMB membership or TrustMark registration to your ads alongside your real reviews, so homeowners can check you out before they click.
Yes. Your ads only show in the areas you name, whether that's a handful of postcodes or a whole county.
Yes, 6 months. That gives us time to build, test and improve each project campaign, and gives you enough enquiries to see which projects turn into signed jobs.
The best fit splits your campaigns by project type, keeps odd jobs and trade searches off your budget and tracks which clicks turn into quote requests. DLR Media does all three for builders across the UK, with a free audit before you spend anything.
5 days on average. We start with a free audit, build a campaign for each project type you want, then optimise every weekday, for builders anywhere in the UK.
Guides and insights.
- Google Ads agency or freelancer: which is right for a small business?Agency or freelancer for your Google Ads? How they compare on cost, cover, Google Partner status and account ownership, and what to ask both.Read the guide
- How much does a job from Google Ads cost a plumber?Work out what each booked plumbing job costs you from Google Ads, which jobs carry the margin to pay for clicks, and how to bring the cost down.Read the guide
- What paid media management includes and costsWhat paid media management includes on Google Ads and Meta: account ownership, tracking, structure, ads, optimisation every weekday, reporting and fees.Read the guide
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