Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads for removal companies
More surveys booked, fewer empty dates.
More surveys booked and fewer empty dates in your diary. Our Google Ads put your removals firm in front of people planning a move, give house, office and storage work their own budgets, and push hardest on the dates you need to fill. Free audit, live in 5 days on average, from £600 a month + VAT.
- Free audit before you spend
- Quiet dates pushed hardest
- House, office and storage split
- Your cover and reviews up front
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Fill the dates that sit empty
Moves bunch up on the same dates. The British Association of Removers tells people that one way to cut the cost of a move is "Avoiding peak times such as weekends, school holidays, or month-ends." Those are the dates in demand, so the midweek, mid-month dates are the ones you need to sell.
We run your ads to your diary. When your month-ends are full we ease off, and we put the budget behind the dates you still need to fill, with ads that lead on midweek availability if you price those days lower. You only pay for enquiries you've got crews for.
Get the survey in the diary first
A full house move isn't booked from a web page. People ask for a quote, and BAR's guide to moving home explains that an estimator or surveyor visits to discuss the move and agree what's included in the quotation. The firm that books that visit first is in the running.
So every ad and landing page drives one action: book a survey or request a quote, by phone or form. Conversion tracking comes with every plan, so we can see which searches turn into survey requests and put more of your budget behind them.
Give each kind of move its own budget
A family house move, an office relocation, a man-and-van job and a storage contract are worth very different sums, and people search for each in different words. Put them in one campaign and the cheapest, busiest searches eat the budget.
We split them so house removals, office moves, man-and-van work and packing and storage each get their own campaign, ads and spend cap. Searches for van hire, removal driver jobs, free boxes and DIY packing tips are blocked before your first click. Starter covers up to 2 campaigns and Growth up to 5, and the audit shows which fits the work you want.
Look like the safe pair of hands
Your customers are handing over everything they own. BAR tells people to check whether their mover is a BAR Member, and says "BAR Members must hold insurance that meets the Association's standards", with customer prepayments protected.
If you're a member, we put that in your ads alongside your reviews and the areas you serve, so you look like the safe choice before anyone clicks. It's the same Google Ads work that brought stairlift company Caltech Lifts 35 qualified leads and 15 completed sales. Book your free audit and we'll show you what a survey request costs in your area.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
We check the removers bidding near you and what each kind of move costs to win.
- 2
Choose your moves
House, office, man and van or storage, each with its own budget.
- 3
Fill your diary
Live in 5 days on average, with spend moved daily to the dates you need.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Our management starts at £600 a month + VAT, and you pay your ad spend straight to Google. The free audit shows what clicks for house, office and storage work cost in your area.
Yes. We move budget towards the weeks you still have space in and pull back once you're booked.
Yes. Commercial moves get their own campaign, ads and budget, kept apart from house removals.
Yes. Google's default location setting reaches people in the areas you choose and people who have shown interest in those areas, so someone elsewhere searching for removals to your town can see your ads.
Yes, 6 months. That runs each campaign through peak dates and quieter ones, so you can see what each kind of move costs to win.
Guides and insights.
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
- How can plumbers get more jobs from Google Ads?How plumbers can split leak call-outs from bathroom and kitchen work in Google Ads, time their calls, build trust and block wasted clicks.Read the guide
Related services
- Google Ads management
- Google Ads that put builders on the shortlist.
- Google Ads that fill your landscaping diary.
- Google Ads for heating engineers, all year round.
- Growth Engine: free website plus ads, SEO and GEO
- Turn Bristol searches into enquiries, not just clicks.
- Google Ads for Dundee businesses.
- Get the call from Perth to Pitlochry.
- More calls from Arbroath to Brechin.
- Google Ads for Edinburgh businesses.
- Google Ads for Glasgow businesses.
- Win more work from St Andrews to Dunfermline.
- Google Ads that get plumbers more jobs.
- Google Ads that fill electricians' diaries.