Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Birmingham
Be the one they choose in Birmingham searches.
More Birmingham customers choosing you, not just clicking past you. We write Google Ads that show your proof before the click, give each service its own budget and win back people who compared you with rivals. Free audit first, live in 5 days on average, management from £600 a month + VAT.
- Free audit before you spend
- Your proof shown in the ad
- A budget for each service
- Live in 5 days on average
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Give them a reason to pick you
Birmingham had the largest population of England's 309 local authority areas at the 2021 Census, according to the ONS. In a market that size, your ad sits next to your competitors' ads, and the searcher picks one.
So we give them reasons to pick you before they click. Sitelink assets take people straight to your reviews, prices or recent work, and callout assets add the short selling points that are true for you, such as free quotes or the accreditations you hold. Book your free audit and we'll show you what the ads next to yours are saying.
Give your best service the biggest budget
Put every service in one campaign and they all share one budget. Whichever gets the most clicks takes the most money, even when it's your least profitable work.
We split your services into their own campaigns, each with a budget you approve, so the jobs worth most to you never run dry. Starter covers up to 2 campaigns, Growth up to 5 and Scale as many as you need, and you can move money between them as your diary fills.
Win back the ones who compared
Not everyone books on the first visit. Some look at your site, check a couple of others and search again before they decide.
Our Growth plan adds remarketing, so we can raise bids and show different ads to people who've already been on your site when they search again. Google only uses a list on search ads once it holds at least 1,000 cookies, and your free audit shows which plan fits your traffic and budget.
Judged on sales, not clicks
One client, Caltech Lifts, sells stairlifts. With us running its Google Ads, private client enquiries rose 100% year on year, and the campaign delivered 15 completed sales at a 43% lead-to-sale rate.
That's how we want you to judge us too: on enquiries and sales, not clicks. Every monthly report sets out your leads, spend and next steps, your ad spend goes straight to Google and management runs on a 6-month minimum. Book your free audit and we'll show you which Birmingham searches bring buyers in your trade and what they cost.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
We look at your site, any current ads and the Birmingham competitors bidding against you.
- 2
Rank your services
Tell us which jobs pay best, and each gets its own campaign and budget.
- 3
Go live
Campaigns live in 5 days on average, then tuned every day.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Yes. Your ads can cover the city, districts such as Harborne, Hall Green or Sutton Coldfield, or nearby towns like Solihull, Wolverhampton, Walsall and Dudley, with everywhere else switched off.
It depends on two things: what a click costs for your services and how many enquiries you want each month. Your free audit gives you both figures and a starting budget, which you pay straight to Google.
Yes. Each service you choose gets its own campaign, so you can switch any of them off or move budget between them.
You do. You pay your ad spend directly to Google, so you own your account and set your own budget.
No. We're remote-first and run Birmingham accounts by phone, email and video call.
Guides and insights.
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
- How can plumbers get more jobs from Google Ads?How plumbers can split leak call-outs from bathroom and kitchen work in Google Ads, time their calls, build trust and block wasted clicks.Read the guide
- How much does Google Ads cost for a small business in the UK?There's no fixed price for Google Ads. What drives click costs, how Google bills you, what management costs and how to set a starting budget.Read the guide
Related services
- Google Ads management
- More Leeds enquiries, town by town.
- More calls from across Greater Manchester.
- Win London searches at the hours that pay.
- A website that wins Birmingham work, priced in 2 minutes.
- Facebook ads that bring in Birmingham enquiries.
- Outrank the businesses you lose Birmingham work to.
- Growth Engine: free website plus ads, SEO and GEO
- Google Ads for Dundee businesses.
- Get the call from Perth to Pitlochry.
- More calls from Arbroath to Brechin.
- Google Ads for Edinburgh businesses.
- Win more work from St Andrews to Dunfermline.
- Google Ads for Glasgow businesses.
- Google Ads that get plumbers more jobs.
- Google Ads that fill electricians' diaries.
- Google Ads that put builders on the shortlist.