Reach locals and recent visitors
Birmingham was home to 1,144,900 people at the 2021 Census, according to Birmingham City Council. Meta's location targeting reaches two groups in any area you pick: people whose Facebook profile lists it as their current city, and people whose mobile device data shows they've been there recently. Both are always included.
For a shop, salon or restaurant, those recent visitors are customers too. For a trade, we keep the areas tight to where you work and make every ad clear about the districts you cover, so anyone passing through sees at once whether you'll come to them. Book your free audit and we'll map the areas worth paying for.
Lead with the offer
A Facebook ad that only shows your name and logo gives nobody a reason to act today. It gets a glance and nothing more.
Every ad we write leads with something worth replying to, such as a free quote, a limited-time price or a booking slot, and makes the next step obvious. We build audiences from the people who already buy from you, test which offer brings the most enquiries and put the budget behind the winner.
Put more budget where it books
Enquiries don't cost the same in every part of the city. Spread budget evenly and you keep paying full price in the areas that bring the least.
We set up the Meta Pixel and conversion tracking from day one, so every lead is tied to its ad and area. Each day we shift spend towards what's working. On the Growth plan, retargeting reaches people who visited your site and lookalike audiences find more people like your best customers.
Set up properly from day one
We're a Meta Business Partner. No page or ad account yet? We build the business page, ad account and Meta Pixel for you. Running ads already? Your free audit reviews the current account before we take it over, and The Edit, our content studio, can shoot new photo and video when your ads need it.
Plans run for a 6-month minimum, and Meta bills your ad spend to you directly. Book your free audit to see where to start.