AI training for marketing
AI training for marketing teams.
More content out the door, still in your brand voice. Our AI training gets marketing teams of up to 12 using ChatGPT, Claude and Copilot on their own briefs and copy, checking every claim before it goes live. We come to your office anywhere in the UK, or train at a venue or online, for one fixed group price.
- Your briefs, your brand voice
- ChatGPT, Claude and Copilot
- Claims checked before they go live
- One fixed price per group
Keep up with the content calendar
Every channel you run needs its own posts, emails, ad variations and reports. Generic AI output doesn't lighten that load, because it sounds like nobody in particular and someone has to rewrite it.
We train your team to get first drafts that already sound like you. They practise briefing ChatGPT, Claude and Copilot with your tone of voice, audience and examples, then use it on real work: campaign ideas, social posts, email copy, blog outlines and ad variations to test. Everyone leaves with prompts they'll reuse the next morning.
Same ad rules, AI or not
The Advertising Standards Authority said in 2025 that "the same rules apply in the same way, regardless of whether AI is used or not." A claim AI made up is still your claim, and your brand carries it.
So checking is built into every exercise. Your team learns to verify facts, prices and product claims before anything is published, to keep customer data out of unapproved tools, and to have a named person sign off what goes live. We work from your own AI policy, or help you see what one needs to cover.
From brief to board report
AI helps beyond copywriting. Research, competitor summaries, campaign briefs, survey comments turned into themes and the monthly report all take hours that a well-briefed tool cuts down.
On Microsoft 365, Copilot turns a long document into a PowerPoint deck and recaps your Teams meetings. ChatGPT and Claude handle research and long drafts. We show your team which tool fits each job, using the tools your business has already approved.
Hands-on, rated 5/5
Attendees rate our workshops 5/5, and in this one your team spends the session on its own campaigns rather than watching slides. As signatories of the Responsible AI Use Campaign's 10 principles, we build accuracy and human sign-off into every exercise.
Want to go further than AI? Marketing & Social Media Skills adds social strategy, LinkedIn, TikTok and short-form video, Canva, SEO and GEO, delivered by our in-house marketing team. Tell us how many people you're training and which tools they use, and you'll get a session plan with a fixed price.
AI programmes
Choose a programme for your team.
Artificial intelligence
Coming soonAI for Business: One-Day Course
An open, one-day course on using ChatGPT and AI tools in your business. Book a place for yourself or a colleague.
- 1 day
- In person
Edinburgh · Dundee · Perth · Online
Price per person to be confirmed
Register interestAI & productivity
Microsoft Copilot for Business
Hands-on training for Copilot in Word, Excel, PowerPoint, Outlook and Teams, so your team saves time on everyday work.
- Half day or full day
- In person or online
Price on requestPrivate group · up to 12 people
View detailsArtificial intelligence
AI for Business
A practical introduction to ChatGPT and AI tools for your team, focused on real ways to save time and work smarter.
- Half day or full day
- In person or online
Price on requestPrivate group · up to 12 people
View detailsAI & productivity
Coming soonMicrosoft Copilot Essentials
An open half-day course on using Copilot in Word, Outlook, Excel, PowerPoint and Teams.
- Half day
- In person or online
Edinburgh · Dundee · Online
Price per person to be confirmed
Register interest- 1
Send us your brief
Team size, channels, the AI tools you use and any brand or data rules.
- 2
Approve the session plan
Exercises from your own campaigns, with a fixed price agreed up front.
- 3
Put AI on the calendar
Your team leaves with prompts and a plan for next month's content.
Questions
Good to know.
No, not as a blanket rule. The ASA says there is no blanket legal requirement in the UK to disclose AI use in ads, but an ad that misleads breaks the rules whether AI made it or not. We cover where disclosure helps and where it matters.
Yes, when it's briefed properly. Your team practises using your tone of voice, audience and past examples so first drafts need light edits, not rewrites.
ChatGPT, Claude and Microsoft Copilot as standard. If your team uses other approved AI tools, we include those too.
Yes. We build the exercises from client briefs and approvals, with client confidentiality covered throughout.
One fixed price per group of up to 12, worked out from session length, the number of sessions and location, and confirmed before you book.
Guides and insights.
- How many Scottish businesses use AI, and what for?36.9% of Scottish businesses with 10+ staff used AI in September 2026. What they use it for, how Scotland compares and where training falls short.Read the guide
- What should Microsoft Copilot training for staff cover?What good Copilot training covers, from Outlook to Excel to checking outputs, and why training decides whether your licences pay off.Read the guide
- Is it safe to let your staff use ChatGPT and Copilot at work?Three in four knowledge workers already use AI at work, approved or not. The rules, policy and training that make ChatGPT and Copilot safe to use.Read the guide
Related services
- AI training your team will actually use.
- ChatGPT training for your whole team.
- AI training for finance teams.
- AI training for HR teams.
- /programs/marketing-social-media-training
- AI training for London teams.
- AI training for Manchester teams.
- AI training for Glasgow teams.
- AI training for Edinburgh teams.
- AI training for Birmingham teams.
- AI training for Leeds teams.
Work with us
Plan your marketing team's AI training.
Tell us about your organisation and what you would like to achieve. We will come back within one working day with ideas and a clear proposal.
- Booked privately for up to 12 people
- Tailored to your team and tools
- At your premises or online
- Clear, fixed pricing before you book