SEO for solicitors
Search visibility for solicitors, matter by matter.
Enquiries from Google for every practice area you want to grow. We build a page for each matter and office, set up your firm and solicitor profiles to Google's rules and make your price pages easy to find. Free call first, then the Growth Engine at £1,499 a month + VAT, with your site live in 5 days on average.
- Free call to plan your practice areas
- A page for every matter and office
- Firm and solicitor profiles set up right
- GEO included for AI search
Win the search for each matter
Clients search for the problem in front of them: a divorce solicitor, help with probate, a conveyancing quote. A firm with one page listing every service is a weak match for each of those searches.
We build a page for each practice area you want to grow and each town or office you serve, written to answer what that client needs to know before they call: what's involved, how you charge and who'll handle it. Our weekly SEO keeps adding to them, and GEO makes the same facts clear to ChatGPT, Gemini and Google AI Overviews.
Put your solicitors on the map
Google's Business Profile guidelines treat lawyers as individual practitioners. A solicitor in a public-facing role who can be contacted directly at the office during stated hours can have their own profile, separate from the firm's profile for that location, but not a separate profile for each specialism.
We set up the firm's profile for each office, add profiles for the solicitors who qualify and, for a sole practitioner at a branded firm, use the single shared profile Google asks for. Your firm's name stays exactly as it appears on your website and letterhead, because Google doesn't allow service or location details in a business name.
Make your price pages earn their keep
The SRA's Transparency Rules require firms that offer residential conveyancing, uncontested probate or employment tribunal claims to publish cost information on their website, and every firm to publish its complaints procedure. Authorised firms must also show their SRA number and the SRA's digital badge in a prominent place.
You've already done the work to publish those pages, so we make them count in search. Each price page gets plain text Google can read, links from the matching practice area page and a clear route to get in touch, and your SRA number and badge stay visible on every template.
Choose how you start
Want to know where your firm stands first? A standalone SEO audit checks your technical set-up, your content against what clients search for and your Google Business Profiles, then compares you with the firms that outrank you, with every finding ranked by impact and effort.
Ready to hand it over? Inside the Growth Engine, our team runs your SEO and GEO every week on a 12-month term, with Google Ads and Meta Ads running from day one and a free custom website worth £4,500 that's yours once the term ends. Book a free call and we'll tell you which practice area to start with.
- 1
Book a free call
Tell us the practice areas and offices you want more clients for.
- 2
Set the order of work
We review your site, your profiles and the firms ranking in your areas, then agree priorities with you.
- 3
Follow it monthly
New pages, profile work and GEO go live, with a monthly report on rankings and enquiries.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
It's part of the Growth Engine at £1,499 a month + VAT, which also covers GEO, Google Ads, Meta Ads and a free custom website. A standalone SEO audit is there if you want a one-off review first.
Yes, if they're in a public-facing role and can be contacted directly at the office during stated hours, which is Google's test for individual practitioners. Support staff shouldn't have their own profiles.
Yes. A dedicated page for conveyancing, family, wills and probate or employment gives Google a clear match for each search and gives the client the details they need for that matter.
No. Nobody controls Google's rankings. We work on what you control: your pages, profiles, listings and reviews.
Yes. Google Ads and Meta Ads come in the same Growth Engine plan, with each practice area run on its own budget, so paid ads bring in enquiries while your SEO builds.
Guides and insights.
- Should you choose an SEO agency near you?Does "near me" matter when you hire an SEO agency? What to check: who does the work, what you own, warning signs and questions to ask.Read the guide
- What does local SEO include for a small business?The seven jobs a local SEO service should do for a small business, what you shouldn't pay for, and how to tell if it's working.Read the guide
- How much does SEO cost for a UK small business?What drives SEO costs, how UK agencies charge, what cheap SEO leaves out and how SEO is priced inside the DLR Growth Engine.Read the guide
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