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GEO for solicitors

Get your law firm named by AI tools.

More enquiries from people who ask AI which solicitor to use. DLR Media, a remote-first UK agency, finds the questions clients put to ChatGPT, Gemini and Google AI Overviews about your practice areas, fixes what those tools read about your firm and reports monthly. Weekly GEO runs in our Growth Engine at £1,499 a month + VAT on a 12-month term.

  • Practice areas mapped to real client questions
  • SRA price pages made readable to AI
  • Firm details matched everywhere
  • Tracked practice area by practice area
Talk to us about GEO See the Growth Engine
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Talk to us about your firm.

Tell us a little about your business. We will come back within one working day.

Our team will reach out to you by email and WhatsApp (or text) on the mobile number you give us.

Your details are safe. No spam, ever.

Be the firm the answer names

Clients now ask AI tools which solicitor to use for a house purchase, a will or a dismissal claim, and the answer names a handful of firms. If yours isn't one of them, you've missed that client at the moment they choose.

We start with the questions your clients ask about each practice area you want to grow. Then we test which firms ChatGPT, Gemini, Perplexity and Google name, how each one is described and where you sit against the firms you compete with.

Turn your price pages into answers

The SRA's Transparency Rules require SRA-regulated firms offering services such as residential conveyancing, uncontested probate, motoring offences, employment tribunal claims and immigration to publish price and service information in a prominent place on their website. That's exactly what a client wants to know before they call, and exactly the kind of clear fact an AI tool can quote.

We make those pages work harder. The prices and service details go in plain text rather than a PDF, each matter type gets its own clear answer, and the schema matches what's on the page. Work you already do for compliance becomes a GEO asset.

How AI tools choose which firms to recommend

AI tools can only recommend a firm they can read and trust. OpenAI says any public website can appear in ChatGPT search, but sites that block its OAI-SearchBot crawler aren't shown in ChatGPT search answers. Google says a page must be indexed and eligible to show with a snippet before it can be a supporting link in AI Overviews.

For a law firm, that work sits in three places: your practice area pages, your profiles and reviews on the sites clients check, and the same firm name, offices, services and contact details everywhere you're mentioned. We check crawler access first, then close the gaps in all three.

Win the matters you want more of

Your firm's GEO work sits inside the Growth Engine: one team running SEO and GEO every week and Google Ads and Meta Ads every weekday for your practice areas, plus a free custom website worth £4,500 that you own after the 12-month term. Ad spend goes straight to the platforms. Each monthly report sets out, practice area by practice area, which firms AI tools put forward and whether yours is among them.

DLR Media is a remote-first agency working with firms in the UK and globally. Prefer evidence before a commitment? Start with a standalone GEO audit that benchmarks your firm against the practices you compete with and ranks every fix by impact and effort, with the price agreed up front. Call +44 1382 699595 or book a free call.

GEO for law firms in brief

GEO for law firms, in brief:

  • Who it's for: SRA-regulated firms that want more conveyancing, probate, employment or other matters from clients who ask AI tools which solicitor to use.
  • What we do: weekly GEO and SEO for each practice area you want to grow, with your price pages, profiles and firm details kept consistent.
  • Price: £1,499 a month + VAT on a 12-month term, no setup fees, ad spend paid separately, with Google Ads, Meta Ads and a free custom website worth £4,500.
  • Timescale: the website goes live in 5 days on average, and your first monthly report shows which firms AI tools name for each practice area.
  • Contact: DLR Media works remote-first with firms in the UK and globally. Phone +44 1382 699595 or email sales@dlrmedia.co.uk.

How it works

How it works.

Send an enquiry
  1. 1

    Book a free call

    Tell us the practice areas you want to grow and we'll show you what AI tools say about your firm.

  2. 2

    Approve the plan

    Sign off the changes to your pages, schema and listings.

  3. 3

    Grow the right work

    Track which practice areas AI tools now name you for.

DLR Growth Engine

Want it all, done for you?

Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.

See the Growth Engine £1,499 a month + VAT
  • Free custom website worth £4,500
  • Google Ads and Meta Ads
  • Weekly SEO and GEO
  • AI enquiry chatbot
  • Email and SMS follow-up
  • Dedicated account manager

Questions

Good to know.

DLR Media runs GEO for solicitors and law firms. We map the questions clients ask for each of your practice areas, make your price pages and firm details readable to AI tools, and track every month which firms ChatGPT names, at £1,499 a month + VAT in the Growth Engine.

Guides and insights.

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