GEO for solicitors
Get your law firm named by AI tools.
More enquiries from people who ask AI which solicitor to use. DLR Media finds the questions clients put to ChatGPT, Gemini and Google AI Overviews about your practice areas, fixes what those tools read about your firm and reports monthly. Free call first, then daily GEO in our Growth Engine at £1,499 a month + VAT on a 12-month term.
- Practice areas mapped to real client questions
- SRA price pages made readable to AI
- Firm details matched everywhere
- Tracked practice area by practice area
Be the firm the answer names
Clients now ask AI tools which solicitor to use for a house purchase, a will or a dismissal claim, and the answer names a handful of firms. If yours isn't one of them, you've missed that client at the moment they choose.
We start with the questions your clients ask about each practice area you want to grow. Then we test which firms ChatGPT, Gemini, Perplexity and Google name, how each one is described and where you sit against the firms you compete with.
Turn your price pages into answers
The SRA's Transparency Rules require SRA-regulated firms offering services such as residential conveyancing, uncontested probate, motoring offences, employment tribunal claims and immigration to publish price and service information in a prominent place on their website. That's exactly what a client wants to know before they call, and exactly the kind of clear fact an AI tool can quote.
We make those pages work harder. The prices and service details go in plain text rather than a PDF, each matter type gets its own clear answer, and the schema matches what's on the page. Work you already do for compliance becomes a GEO asset.
How AI tools choose which firms to recommend
AI tools can only recommend a firm they can read and trust. OpenAI says any public website can appear in ChatGPT search, but sites that block its OAI-SearchBot crawler aren't shown in ChatGPT search answers. Google says a page must be indexed and eligible to show with a snippet before it can be a supporting link in AI Overviews.
For a law firm, that work sits in three places: your practice area pages, your profiles and reviews on the sites clients check, and the same firm name, offices, services and contact details everywhere you're mentioned. We check crawler access first, then close the gaps in all three.
Win the matters you want more of
Your firm's GEO work sits inside the Growth Engine: one team running SEO, GEO, Google Ads and Meta Ads for your practice areas every day, plus a free custom website worth £4,500 that you own after the 12-month term. Ad spend goes straight to the platforms. Each monthly report sets out, practice area by practice area, which firms AI tools put forward and whether yours is among them.
Prefer evidence before a commitment? Start with a standalone GEO audit that benchmarks your firm against the practices you compete with and ranks every fix by impact and effort, with the price agreed up front.
- 1
Book a free call
Tell us the practice areas you want to grow and we'll show you what AI tools say about your firm.
- 2
Approve the plan
Sign off the changes to your pages, schema and listings.
- 3
Grow the right work
Track which practice areas AI tools now name you for.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
DLR Media. We map the questions clients ask for each of your practice areas, make your price pages and firm details readable to AI tools, and track every month which firms ChatGPT names.
No. ChatGPT chooses which firms to name, and no agency controls that. What we control is how clear and consistent your firm's information is wherever ChatGPT looks.
Yes. They're published, factual answers to the questions clients ask before they call. We make sure AI tools can read them and that the details match everywhere else your firm appears.
Yes. We map the questions clients ask for each practice area you want to grow, from conveyancing to employment, and report on each one separately.
GEO comes inside the Growth Engine at £1,499 a month + VAT on a 12-month term, with SEO, Google Ads, Meta Ads and a free custom website. A standalone GEO audit is scoped and priced before we start.
Guides and insights.
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
- Are Google's AI Overviews taking clicks from small business websites?What Google's AI Overviews are, what the click research shows, which small business searches are affected and what to do about it.Read the guide
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