Starter
£600 /month + VAT
Up to £2,000/mo ad spend
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads Inverness
Google Ads that know where in the Highlands you work.
More calls from Highland customers within your reach. We set your Google Ads to the towns and the distance you'll travel from Inverness, keep out people who are only reading about the area and run your ads in your working hours. Free audit first, live in 5 days on average, from £600 a month + VAT.
- Free audit before you spend
- A map drawn to your travel distance
- Shown to people in your area
- Ads that keep your hours
5.0Rated on Google
Plans from £600/month + VAT · 6-month minimum term
Pay only for the miles you'll drive
The Highland Council area takes up a third of Scotland's land, yet it has 8 people per square kilometre, the lowest density in the country, according to The Highland Council. Run one campaign across the whole region and you pay for clicks from places hours away from your next job.
Google Ads lets us target whole towns, postcodes or a radius from a point, with a 1 km minimum. So we draw your map out from Inverness, or from wherever your day starts, to the distance you'll travel, and we exclude the rest. Book your free audit and we'll mark out your area with you.
Reach people who are here, not planning a trip
Highland drew 8.4 million visitors in 2023, according to The Highland Council. Google's default location setting, Presence or interest, reaches people who've shown interest in your area as well as people in it. For a local trade, a click from someone planning a holiday is a click you can't turn into a job.
So for local services we switch your campaigns to Presence, which Google describes as people located or regularly located in the places you choose. Selling to visitors instead, such as a hotel, a tour or a hire business? We keep interest switched on, so people planning their trip find you before they arrive.
Spend hardest in your busy months
Accommodation and food service employ 12.8% of Highland employees, against 8.7% across Scotland, according to The Highland Council. If your trade rises and falls with the visitor calendar, a flat budget all year wastes money in the quiet months and runs out in the busy ones.
We set your budget month by month to match your bookings, and we fix your ad schedule to the days and hours you're open. Google shows ads "All day" unless someone changes it, so we do, and we raise bids at the times that bring you the best work.
Proof from Caltech Lifts
Google Ads we run for Caltech Lifts brought in 35 qualified leads and 15 completed sales, a 43% lead-to-sale rate, with a sales pipeline of up to £120,000.
Your campaigns get the same groundwork: conversion tracking set up before launch, daily optimisation and a monthly report. Want customers finding you for free as well? We run SEO in Inverness and build websites for Highland businesses.
Pricing
Simple monthly plans.
All prices + VAT. Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popular£1,000 /month + VAT
Up to £5,000/mo ad spend
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
£1,800 /month + VAT
Unlimited ad spend
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Claim your free audit
We check your website, any ads you run now and who's bidding on your searches in the Highlands.
- 2
Mark your map
Agree the towns, the travel distance, your hours and a budget for each month before launch.
- 3
Take the calls
Your ads go live in 5 days on average, and we fine-tune them every day.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine £1,499 a month + VAT
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Anywhere in the Highlands you take work, such as Inverness, Nairn, Fort William, Aviemore, Wick or Thurso, set town by town or as a distance from your base. Your ads run only in the places on your map.
Yes. We set your campaigns to Presence, so your ads target people located or regularly located in your chosen area, not people who are only reading about it.
Yes. We set your budget month by month to match your bookings and shift it whenever your season changes.
Starter is £600 a month + VAT for up to 2 campaigns and up to £2,000 a month of ad spend. Your ad spend goes to Google separately, on a 6-month minimum term.
No. We're remote-first, so Highland clients plan and review their campaigns with us by video call, phone and email.
Guides and insights.
- What does paid media management include?What a paid media manager does on Google Ads and Meta: account ownership, tracking, structure, ads, daily optimisation, reporting and fees.Read the guide
- Google Ads or SEO: which should a small business start with?Google Ads first if you need enquiries now and customers search urgently. SEO first if you can wait. What decides it, and when to run both.Read the guide
- How can plumbers get more jobs from Google Ads?How plumbers can split leak call-outs from bathroom and kitchen work in Google Ads, time their calls, build trust and block wasted clicks.Read the guide
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