AI Overviews optimisation UK
Get your business into Google AI Overviews.
Become a supporting link in Google's AI answers. DLR Media, a remote-first UK agency, makes your pages indexable and snippet-ready and writes clear answers to your buyers' questions, then reports monthly on where Google's AI answers link to you. SEO and GEO run weekly in our Growth Engine at £1,499 a month + VAT on a 12-month term.
- Start with an AI Overviews audit
- Indexing and snippet settings fixed
- New answer pages published weekly
- SEO and GEO in one monthly plan
Be the link under the answer
Ofcom reported in December 2025 that "About 30% of searches now show AI overviews." Google says AI Overviews and AI Mode surface relevant links to help people find what they're looking for, and can show a wider, more diverse set of links than a classic web search.
We find the questions your customers put to Google about your service and check which businesses appear as sources. Then we build and fix your pages so yours is one Google can link to.
Clear Google's bar first
Google is direct about this. Its guidance says "There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary." To be shown as a supporting link, a page must be indexed and eligible to appear in Google Search with a snippet, and the SEO fundamentals still count.
So we start with what decides eligibility: pages Google can index, clear structure and schema, and consistent facts about your business. It's the work Google says matters, done properly.
Let Google quote you
Google names nosnippet, data-nosnippet, max-snippet and noindex as the controls that limit what it shows from your pages in Search, and says to make sure they're correct and visible to Googlebot. It also lists making important content available in text form among the SEO fundamentals.
We check your snippet and indexing settings so nothing you want quoted is switched off by mistake, and we put your prices, services and areas in plain text on the page. Our weekly SEO and GEO content engine then adds new answer pages, one clear question per page.
Measure what Google shows
Every month we report whether Google's AI answers name you, how they describe you and who appears instead. Google includes traffic from its AI features in your overall search traffic in Search Console, so we compare that traffic with our monthly AI answer checks to see what's moving and where to push next.
We're a remote-first team working with businesses in the UK and globally. Want a starting point first? Our Google AI Overviews visibility audit compares you with competitors and sets out the changes that matter most. Call +44 1382 699595 or book a free call.
- 1
Share your key searches
Tell us the questions you want Google's AI answers to link you for.
- 2
Get your baseline
Start with a Google AI Overviews visibility audit or move straight to weekly SEO and GEO.
- 3
Act on the findings
Work through the prioritised recommendations with us on the walkthrough call.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Get the foundations right: Google says a page must be indexed and eligible to show with a snippet to appear as a supporting link. Then answer the questions your buyers ask, clearly and consistently.
No. Google says there are no additional requirements or special optimisations needed to appear in AI Overviews or AI Mode. Strong SEO fundamentals are what count.
No. Only Google decides what it shows. We fix the pages and facts Google draws on and report every month on where you appear.
Yes. Google's guidance applies the same indexing and snippet requirements to supporting links in both.
DLR Media. We run SEO and GEO together every week in the Growth Engine, fixing indexing, snippet settings and answer pages, and report monthly on whether Google's AI answers link to you. A combined SEO and GEO audit is also available on its own, scoped and priced before we start.
Guides and insights.
- Are Google's AI Overviews taking clicks from small business websites?What Google's AI Overviews are, what the click research shows, which small business searches are affected and what to do about it.Read the guide
- How do you write website content AI assistants recommend?How to write pages AI assistants can use: answers first, prices and areas in text, a page per service, real FAQs, bylines and matching schema.Read the guide
- How do you get your business into Google's AI Overviews?What makes a page eligible for Google's AI Overviews, how supporting links get chosen, and what a UK business should fix first.Read the guide
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