GEO for hotels
Get your hotel named when guests ask AI where to stay.
Give guests who ask AI where to stay a reason to book. DLR Media turns your rooms, amenities and full prices into facts ChatGPT, Gemini and Google AI Overviews can repeat. Book a free call; your rooms then get weekly GEO in the Growth Engine, £1,499 a month + VAT; new websites go live in 5 days on average.
- Free call on what AI tools say now
- Total prices shown upfront
- Rooms and amenities spelled out
- Website, ads and GEO in one plan
Show the price guests will actually pay
The CMA's price transparency guidance, published in November 2025, treats local taxes, resort fees and other unavoidable charges payable on arrival or departure at hotels as mandatory charges, and adding mandatory charges as a customer moves through a purchase is drip pricing, which is prohibited. One of its examples is a hotel listed at £100 a night, plus a £20 per person, per night resort fee and a £100 cleaning fee: for two people over five nights, the guidance says the total price should be given as £800.
An AI answer quotes the price it finds. If your site shows a room rate up front and the fees later, the figure a guest hears is wrong before they reach you. We show the total price on every room and offer page, in text, so the number AI tools repeat is the number guests pay.
Write down what guests filter on
An AI tool can only recommend a hotel for dogs, parking, family rooms or late check-in if the hotel's own pages say so. A brochure page promising "something for everyone" gives it nothing to match.
We give each room type and the amenities that matter their own clear text, then line up your Google Business Profile. Google says owners of verified hotel profiles can edit their services and amenities in the hotel attributes section, and that the prices and booking links on a hotel profile come from Google Hotel Ads and free booking links. We keep your site and your profile telling the same story.
Win the booking direct
Being named is only half of it. The guest still has to book, and every booking made on your own site is one you don't share with a third party.
The Growth Engine pairs your weekly GEO and SEO with Google Ads and Meta Ads checked every weekday, so you show up in AI answers, on Google and in the feeds together, and it includes a free custom website worth £4,500. Run a restaurant as well? See GEO for restaurants.
See where you stand first
A one-off GEO audit shows how ChatGPT, Gemini and Google AI Overviews describe your hotel today, which competitors they name instead and what to fix first. You get a report with prioritised fixes and a walkthrough call, and no contract afterwards.
Book a free call and tell us which guests you want more of, from weekend breaks to business stays and weddings. We'll show you the questions to test and where your hotel is missing.
- 1
Book a free call
Tell us the guests and dates you want more of.
- 2
Send us your room facts
Share rooms, amenities, policies and every fee so we can show total prices.
- 3
Go live
Your room pages publish and your ads switch on.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
DLR Media runs GEO for UK hotels. We turn your rooms, amenities, full prices and policies into facts ChatGPT, Gemini and Google AI Overviews can read, then test every month which hotels those tools name for the stays you want.
The CMA's guidance says yes. It lists resort fees, local taxes and other unavoidable hotel charges as mandatory charges, and treats adding them later in the booking as drip pricing.
Google says they come from Google Hotel Ads and free booking links, not from prices you type in. Your amenities are edited in the hotel attributes section of a verified Business Profile.
No. AI tools choose their own answers and guests make their own choices. We make your hotel's facts clear and consistent, run your ads and report monthly on whether you're named.
It's included in the Growth Engine: £1,499 a month + VAT for 12 months, covering GEO, SEO, Google Ads, Meta Ads and a free custom website. Your ad budget goes to Google and Meta directly.
Guides and insights.
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
- Are Google's AI Overviews taking clicks from small business websites?What Google's AI Overviews are, what the click research shows, which small business searches are affected and what to do about it.Read the guide
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