llms.txt and AI access
Get your llms.txt and AI access right.
Clear facts for every AI tool that reads your site. DLR Media checks llms.txt alongside the robots.txt, schema and AI crawler access that matter more, and fixes what blocks or confuses AI tools. A technical readiness audit is scoped and priced before we start, or get weekly GEO in our Growth Engine at £1,499 a month + VAT.
- robots.txt and CDN rules checked first
- llms.txt read line by line
- Schema that matches the page
- Fixes ranked by impact
Know what llms.txt does, and what it doesn't
llms.txt is a Markdown file proposed on llmstxt.org in September 2024 to help AI agents use a website. The only required part is a heading with your business name. After that comes a short summary and sections of links to the pages that matter.
Google is clear about where it fits. Its guidance on AI features says you don't need new machine-readable files or AI text files to appear in AI Overviews or AI Mode. So llms.txt is a sensible extra once the basics work, not the thing that gets you recommended, and we'll tell you plainly where it sits on your list.
Fix the access that matters first
Before an AI tool can recommend you, it has to be able to read you. OpenAI says sites that opt out of its OAI-SearchBot crawler won't be shown in ChatGPT search answers, other than as navigational links, and that a robots.txt change takes about 24 hours to reach its search systems. Blocking GPTBot is a separate choice that covers model training.
We check your robots.txt, any CDN or hosting rule that turns crawlers away, and whether your key pages are indexed and allowed a snippet in Google, which Google requires before a page can be linked in AI Overviews. Those fixes come before any new file.
One set of facts, everywhere
Some website platforms and plugins now generate an llms.txt file automatically, and it's easy to publish one without reading it. A file built from old menus or draft pages hands AI tools a summary that doesn't match the business you run today.
We line up your llms.txt, schema, service pages and listings so your name, services, areas, prices and contact details match. We run the same set-up on our own site: dlrmedia.co.uk publishes an llms.txt and a fuller llms-full.txt, dated at the top and kept current.
Audit once or keep it running
Our AI and LLM technical readiness audit is a standalone report with findings, evidence and recommendations ranked by impact and effort, plus a walkthrough call. Scope and price are confirmed before we start, and there's no ongoing contract.
If you would rather we kept it right month after month, GEO runs every week inside the Growth Engine with SEO, Google Ads, Meta Ads and a free custom website worth £4,500, on a 12-month term. Read our guide to what llms.txt is, then book a free call and we'll tell you which route fits.
- 1
Book a free call
We look at your robots.txt, llms.txt and key pages with you.
- 2
Choose your route
Pick a standalone audit or weekly GEO inside the Growth Engine.
- 3
Get it fixed
Work through ranked recommendations yourself, or have us make the changes.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
DLR Media. Our AI and LLM technical readiness audit checks your llms.txt, schema and crawler access against your live pages, and Growth Engine clients get schema and AI crawler access handled as part of weekly GEO.
Yes. DLR Media checks your llms.txt, or sets out what yours should contain, alongside your robots.txt and crawler access in our AI and LLM technical readiness audit. It's scoped and priced before we start, with no ongoing contract.
No. Google says you don't need new machine-readable files or AI text files to appear in AI Overviews or AI Mode. A page needs to be indexed and eligible to show with a snippet.
OpenAI's crawler documentation doesn't say ChatGPT reads llms.txt files. What decides whether ChatGPT search can show your site is OAI-SearchBot access in robots.txt, so get that right first.
Not until someone has read it. An auto-generated file can list old pages or miss your main services, so we check it line by line against your live site.
Guides and insights.
- How do you write website content AI assistants recommend?How to write pages AI assistants can use: answers first, prices and areas in text, a page per service, real FAQs, bylines and matching schema.Read the guide
- What is llms.txt and does your business website need one?llms.txt is a proposed file that summarises your site for AI tools. What goes in it, who uses it, what Google says and whether you need one.Read the guide
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
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