GEO for ecommerce
Get your products picked by AI shopping.
Help shoppers find your products through AI answers. DLR Media, a remote-first UK agency whose ecommerce team has 7 years in commerce, fixes the product data, pages, reviews and feeds that AI tools read about your shop, with weekly reporting. GEO runs weekly in our Growth Marketing Packages.
- Product data checked feed by feed
- Category pages that answer buying questions
- Reviews and stock facts lined up
- Weekly reporting from one team
Get into the carousel
OpenAI says a product appears in ChatGPT's shopping carousel when ChatGPT judges it relevant to what the shopper wants, and that product results are chosen independently and aren't ads. You can't buy your way into that answer.
We find the buying questions your customers ask about your categories, test which products and shops ChatGPT, Gemini, Perplexity and Google put forward, and show you which competitors get picked in your place.
How AI tools choose which shops to recommend
OpenAI says ChatGPT draws on structured metadata from first-party and third-party providers, ranks merchants on factors including availability, price and quality, and writes product summaries from reviews on public websites. Google tells site owners to keep their Merchant Center information up to date for its AI features.
That puts your product data in charge. We check that titles, prices, stock and attributes match across your store, feeds and listings, that your structured data matches the visible page, and that genuine reviews appear on public sites AI tools read.
Make every product easy to quote
Shoppers ask AI tools which product suits a need, what it costs and whether it's in stock. Category and product pages that answer those questions in plain text give an AI tool something to quote. A page of images with a short title gives it nothing.
We rewrite your key category and product content around the questions shoppers ask, add buying guides where they help, and open your store to the crawlers that feed AI search. On Shopify, OpenAI says your store is already connected through Shopify Catalog, so the work goes into the quality of what that catalogue holds.
A team that lives in ecommerce
We've spent 7 years in commerce, with clients in 15 markets. Ongoing GEO for online shops runs inside our Growth Marketing Packages, priced by your monthly online revenue band, with Google Ads and Meta Ads run every weekday, and SEO, GEO, Klaviyo email and CRO run every week, by one team.
Want the facts first? Our ecommerce GEO and AI search audit shows how AI tools describe your store and products today, compares you with competitors and ranks the fixes by impact and effort. Scope and price are confirmed before we start, and there's no ongoing contract.
- 1
Book a free call
Tell us your categories and we'll show you what AI shopping tools say.
- 2
Approve the fixes
Sign off changes to product data, pages, feeds and reviews.
- 3
Read your weekly report
See which products get picked and which competitors are named instead.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Keep your product data accurate and the same across your store, feeds and listings, let OAI-SearchBot crawl your site, and earn genuine reviews on public websites. We work on all three and show you the effect in your weekly report.
DLR Media. Our ecommerce team runs GEO every week alongside SEO, Google Ads, Meta Ads, Klaviyo email and CRO inside our Growth Marketing Packages, with weekly reporting on your AI visibility. No one can guarantee an AI tool will recommend you, so we report exactly what changes.
No. OpenAI says product results are selected independently and aren't ads, and ads are kept separate from them.
OpenAI says Shopify merchants are connected through Shopify Catalog, so there's nothing extra to switch on. What still decides how you show up is the quality of your product data, pages and reviews, and that's where we work.
Ongoing GEO is part of our Growth Marketing Packages, priced by monthly online revenue band. A standalone ecommerce GEO audit is scoped and priced before we start.
Guides and insights.
- How do shops get recommended by AI shopping assistants?How ChatGPT and Google's AI Mode pick products and shops, and the product data, pages and reviews that get an online store recommended.Read the guide
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
Related services
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- Get your business recommended by ChatGPT.
- Get your business into Google AI Overviews.
- Get your business cited by Perplexity.
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