Reach the homes you want to work in
In 2025 there were 118,212 households in Aberdeenshire and 113,057 in Aberdeen City, on National Records of Scotland figures. If you sell to households, the shire is a bigger market than the city.
We aim your Facebook and Instagram ads at the parts of the north-east you actually take work in, whether that's the city, a handful of towns or both, and leave out anywhere you won't travel to. Book your free audit and tell us where you want the work.
Find out which areas pay
Run one campaign across the whole north-east and you'll know how many leads you got, but not where they came from. Then there's no way to tell whether Inverurie deserves more of your budget than Stonehaven.
So each area gets its own ad set, and we report leads and cost for every one. Starter covers up to 3 ad sets and Growth, at £1,000 a month + VAT, up to 8, and every day we move budget towards the areas bringing in leads.
Give people a reason to reply now
People on Facebook and Instagram aren't searching for you. Your ad interrupts their feed, so it needs a clear offer and one easy next step, or they keep scrolling.
So every ad leads with one offer, such as a free quote, a booking slot or a seasonal price. On Growth, people can enquire through a lead form or a Messenger chat without leaving Facebook or Instagram, and retargeting puts you back in front of people who visited your site but didn't get in touch.
Content that earns attention
Strong creative matters as much as targeting. Our team writes every ad and directs the creative, and if you need new photos or video, The Edit, our content studio, can shoot them. For Más, a UK hospitality client, our Instagram and TikTok content reached 236K+ views.
Every plan has a 6-month minimum, and Meta bills your ad spend to you directly, so you always see exactly what goes on your ads. Book your free audit to get a starting budget and the plan that fits.