Hospitality

Más, Dundee

Driving audience growth, engagement, and brand awareness through strategic social media

236K+

Total Views

5,426

Profile Visits

1,386

New Followers

2,087

Total Shares

Más wanted to grow their social media presence while maintaining a strong connection with their existing local audience in Dundee.

The challenge

Más wanted to grow their social media presence while maintaining a strong connection with their existing local audience.

The goal was to increase visibility in Dundee, drive profile traffic, and attract new customers.

The Strategy

Implemented a cross-platform content strategy across Instagram and TikTok
Introduced high-engagement, shareable content to maximise reach
Strengthened relationships with the existing audience while expanding to new local customers
Planned and executed an influencer event to increase brand awareness and reach

The Delivery

The results

236K+ total views
5,426 total profile visits
1,386 new followers gained
2,168+ interactions
2,087 shares
374 link clicks generated
Instagram (3 Months): 57.8K views | 1,892 visits | 374 link clicks | 152 followers | 1,655 interactions | 240 shares
TikTok (6 Months): 179K views | 3,534 profile views | 1,012 followers | 1,847 shares | 321 comments
Delivered strong visibility with over 236K views across platforms
Built a highly engaged audience through shareable, community-driven content
Successfully combined organic content with influencer activity to expand reach
Strengthened Más's presence within the Dundee market
Created a scalable social media foundation for continued growth and customer acquisition

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