Give them a reason to stop
Nottingham had 12,075 active VAT or PAYE registered business units in 2025, according to the city council's Nottingham Insight. Any of them can pay for space in the same feed as you, so an ad that looks like everyone else's gets scrolled past.
We write every ad to lead with one clear reason to act, such as a price, a free quote or a start date, and pick the right format for each placement on Facebook and Instagram.
Test before you spend big
You can't know in advance which picture or headline your customers will respond to. Back the wrong one and your whole budget sits behind the weaker ad.
On Growth we A/B test your creative and copy across up to 8 ad sets, then move the money to whichever version brings enquiries in at the lowest cost. The next challenger then goes up against the winner, so your ads keep improving instead of going stale.
Find more people like your best customers
Nottingham had an estimated 331,077 residents in 2024, on Nottingham Insight's figures. You don't need to reach all of them, just the people who look like the customers who already pay you, in the parts of the city and county you serve.
On Growth, lookalike audiences use your existing customers to find more people like them, and retargeting puts a second ad in front of anyone who's been on your site but hasn't enquired. Both stay inside the areas you choose, from West Bridgford to Hucknall.
Give your tests time to pay
A test only pays when it runs long enough to find a winner and then puts that winner to work. Stop after a few weeks and you've paid for the question without getting the answer.
We ask for a 6-month minimum term so your tests get that time. Our fee covers the strategy, the ads, conversion tracking, account checks every weekday and a monthly report, while your ad spend sits on your own Meta bill. Book your free audit to see the first test we'd run.