Be in the feed while they plan
Cardiff attracted 18.69 million visitors in 2025, up 4.4% on the year before, and tourism's economic impact rose to £1.86 billion, according to Visit Cardiff. If you run a restaurant, bar, venue or attraction, every one of those visits is trade you can compete for.
We aim your ads at the city and at the towns your customers travel in from, so you're in their feed while they're still deciding where to go. On Growth, retargeting reaches people who've already been on your website and brings you back to mind before they book elsewhere.
Push hardest on the big dates
Events change the city's trade. Concerts at Blackweir Fields alone brought an additional 700,000 visits to Cardiff's eating and drinking premises in 2025, Visit Cardiff reports.
Tell us the dates that fill your tables, tickets or diary and we plan your campaigns and budget to match, starting early enough for people to make plans. We check your account every weekday, so spend can move as each date gets closer.
Fill the quiet spells
Your calendar has quiet weeks as well as busy ones, and an empty table or unsold ticket in a quiet week is income you don't get back.
We put spend into those spells with your offers, aimed at people in Cardiff and the towns you serve, such as Penarth, Barry or Caerphilly. Each area can run as its own ad set, so you can see which brings customers, and on Growth lookalike audiences find more people like your regulars.
Give every offer its own page
An event or offer ad works hardest when it lands on a page about that offer, not on your home page. Make people hunt for the details and you lose them.
On Scale we build dedicated landing pages, so each event or offer campaign sends people somewhere made for it. Every plan includes Pixel setup and conversion tracking from day one, so your monthly report shows which offers turned into bookings. Book your free audit and we'll plan your busy and quiet dates with you.