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Facebook ads for gyms
More trial sign-ups and membership enquiries from people who live close enough to train with you. We run Facebook and Instagram ads that lead with your intro offer, let people pick a trial time in the form and bring back the ones who checked your prices. Free audit, live in 5 days on average, from £600 a month + VAT.
Plans from £600/month + VAT · 6-month minimum term
Joining a gym means a monthly fee and a change to someone's week, so people want to know the price and whether the place suits them before they sign up. A trial or intro offer answers both without asking for a big commitment.
We build your ads on the offer you want to push: a free class, a trial pass or an intro price. Each offer gets its own ad set and budget, so you see which one brings sign-ups and we put more behind it. Book your free audit and bring your current offers.
Every step between the ad and the trial is a chance to give up. Send people to your website, then your timetable, then a booking page, and you've given them three.
On the Growth plan we run lead generation campaigns with a form inside Facebook and Instagram. Meta's lead forms can include an appointment question that shows a date and time selector, so people choose when they'd like to come in and your team confirms the slot. We add a question about their goals, so you know who's walking through the door.
Members train at a gym they can get to easily from home or work. Show your ads further out and you pay to reach people who won't make the trip.
We set each site's ads to the distance and areas its members come from. Run more than one site? Each gets its own ad set, up to 3 on Starter and 8 on Growth, so your monthly report shows sign-ups and cost per site.
Not everyone who looks at your membership prices joins on that visit, and once they leave your site you've no way to remind them.
We install the Meta Pixel before launch, and on the Growth plan retargeting shows those visitors a follow-up ad with your offer or your timetable. Management runs on a 6-month minimum, with your ad spend paid straight to Meta. Book your free audit and we'll show you how to split your budget across your offers and sites.
Pricing
All prices + VAT. Ad spend is paid directly to Meta and billed separately. 6-month minimum term.
£600 /month + VAT
Up to £2,000/mo ad spend
£1,000 /month + VAT
Up to £5,000/mo ad spend
£1,800 /month + VAT
Unlimited ad spend
Book your free audit
We look at your offers, your sites and the gyms advertising near you.
Pick the offer to push
Agree the trial, the areas and the form questions before launch.
Welcome the trials in
Live in 5 days on average, with spend refined every day.
DLR Growth Engine
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
Questions
Management is from £600 a month + VAT, and Meta bills your ad spend to you separately. Your free audit recommends a starting budget for each site.
Yes. On the Growth plan, lead forms can include a date and time question, so people choose when they'd like to come in without leaving Facebook or Instagram. Your team then confirms the slot.
Yes. Each site runs as its own ad set with its own budget and area, up to 3 on Starter and 8 on Growth.
Yes. We build your ads from the footage of your classes, coaches and space that you already have, and test which versions bring the most sign-ups.
Yes, 6 months. That gives your offers, areas and formats time to show which brings sign-ups at the best cost.
