Starter
R14,000 /month
- Full campaign setup & build
- Facebook & Instagram ads
- Audience research & targeting
- Ad creative copywriting
- Up to 3 ad sets
- Pixel setup & conversion tracking
- Monthly performance report
- Dedicated account manager
Facebook ads South Africa
Facebook ads that bring in South African leads.
More enquiries from Facebook, the platform sending South African websites the most social traffic, and Instagram alongside it. We write your ads, target the provinces you serve, track every lead to its ad and adjust budgets daily. Start with a free audit, see campaigns live in 5 days on average, and pay from R14,000 a month.
- Free Meta Ads audit first
- Run by a Meta Business Partner
- Lead forms with your privacy notice
- Every enquiry tracked to its ad
5.0Rated on Google
Plans from R14,000/month · 6-month minimum term
Lead with the app that sends the traffic
StatCounter's social media figures for South Africa in September 2026 put Facebook at 72.37%, more than every other platform combined. Instagram was on 4.79%, behind Pinterest and YouTube.
So we start your campaigns where that traffic is, on Facebook, and add Instagram placements where they bring in leads. Before launch we install the Meta Pixel and conversion tracking, so you can see which ad, audience and placement each enquiry came from.
Make ads for the phone in their hand
ICASA counted 83,041,957 smartphone subscriptions in South Africa at 30 September 2025, and its State of the ICT Sector Report puts 4G/LTE coverage at 99.5% of the population in 2025. Your ads have to work on a phone screen.
We write every ad for a small screen: one offer, a hook in the first line and a single clear action. On Scale we add video ad production guidance, so the footage you film turns into ads that hold attention on a phone.
Collect leads with consent built in
Every lead form collects personal information, and the Information Regulator enforces POPIA. Its guidance note on direct marketing treats telephone calls as electronic communication, and says a business may approach a person who isn't already a customer "only once" to ask for consent to direct marketing.
On Growth, lead generation campaigns collect enquiries inside Facebook and Instagram. Meta's lead forms include a link to your privacy policy and can carry custom disclaimer checkboxes, so we link your privacy notice on every form and add a separate marketing consent tick box when you plan to market to leads later. You approve the wording and decide how POPIA applies to your business.
Choose the plan that fits your pipeline
Starter at R14,000 a month covers setup, Facebook and Instagram, audience research, ad copywriting, up to 3 ad sets, Pixel setup and conversion tracking, and a monthly report. Growth at R22,500 adds up to 8 ad sets, retargeting and lookalikes, A/B testing, lead generation campaigns, Messenger and DM ads and weekly updates.
Scale at R40,000 adds unlimited ad sets, full funnel strategy, catalogue and dynamic ads, dedicated landing page builds, weekly strategy calls and priority support. Every plan runs on a 6-month minimum with daily optimisation, and your ad spend goes straight to Meta. For DJ Laing, a UK construction client, our social media work reached 84.7K views. Book your free audit and we'll recommend your plan.
Pricing
Simple monthly plans.
Ad spend is paid directly to Meta and billed separately. 6-month minimum term.
Growth
Most popularR22,500 /month
- Everything in Starter
- Up to 8 ad sets
- Retargeting & lookalike audiences
- A/B creative & copy testing
- Lead generation campaigns
- Messenger & DM ad formats
- Weekly performance updates
Scale
R40,000 /month
- Everything in Growth
- Unlimited ad sets & campaigns
- Full funnel strategy
- Video ad production guidance
- Catalogue & dynamic ads
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
We look at your page, any ads you're running and what your competitors show.
- 2
Approve audiences and forms
Provinces, offer, budget and lead form wording, signed off before launch.
- 3
Start taking leads
Live in 5 days on average, with budgets adjusted every day.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth R100,000, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine R34,999 a month
- Free custom website worth R100,000
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
You pay Meta directly for the ad budget you choose, and our management fee is separate: R14,000 a month on Starter, R22,500 on Growth or R40,000 on Scale. Your free audit recommends a starting budget.
That depends on what you collect and how you use it, which is your decision as the business collecting it. We link your privacy notice on every form and add a separate marketing consent tick box on request. This is general information, not legal advice.
Yes. We target the provinces, cities or radius you serve and exclude the rest, so your budget only reaches people you can take on.
We guide them. Scale includes video ad production guidance, and we write the ad copy on every plan, working with the photos and videos you supply.
Yes. We're a remote-first Meta Business Partner, our team has worked with clients across 15 markets, and we book video calls in your working day. Call +44 1382 699595 or email sales@dlrmedia.co.uk.