Starter
R14,000 /month
- Full campaign setup & build
- Up to 2 campaigns
- Keyword research & targeting
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Dedicated account manager
Google Ads South Africa
Google Ads that turn searches into South African calls.
Google Ads management that brings more calls from the South African searches that matter, at a budget you control. We aim your ads at the cities and areas you cover and set up call and form conversion tracking so you see which searches bring work. Free audit first, live in 5 days on average, from R14,000 a month.
- Free audit before you spend
- Only the areas you serve
- A call button on your ads
- Call and form conversion tracking
5.0Rated on Google
Plans from R14,000/month · 6-month minimum term
Spend where your buyers are
Stats SA's 2026 mid-year estimates put 25.7% of South Africans in Gauteng, 19.3% in KwaZulu-Natal and 12.2% in the Western Cape. If you take work in one of them, a campaign shown across all nine provinces pays for clicks from people you'll never serve.
Google's default setting also shows ads to people who have only shown an interest in your area. We aim your campaigns at the people actually in the areas you cover, exclude the rest and move budget towards the places that turn clicks into work. Book your free audit to see where today's clicks come from.
Make your phone ring
Google's call assets put your number on your ads, and on a phone that can make calls they show a call button under the ad. Desktop searchers get a "Call us" button that shows your number with a QR code.
We add your number to every campaign and set it to show only when someone can answer. Out of hours, the number drops off and your ads point people to your enquiry form, so you don't pay for calls that ring out.
Count the calls, not the clicks
Google forwarding numbers are available in South Africa, so calls from your ads can be counted as conversions, and you choose the minimum call length that counts. Without that, you can't tell which searches made your phone ring and which ones just spent money.
We switch call reporting on, track your forms alongside it and judge every search by the calls and enquiries it brings in. Searches that never produce one get cut, and the budget moves to those that do. Every month you get a report on your leads, your spend and the plan for the month ahead.
Proven results, clear rand pricing
Caltech Lifts, a UK client selling stairlifts, came to us for more private customers. Their Google Ads campaign brought in 35 qualified leads and 15 completed sales, a 43% lead-to-sale rate.
You pay us R14,000 a month on Starter, R22,500 on Growth or R40,000 on Scale, with a 6-month minimum term, and your ad spend goes from you to Google directly. Start with the free audit: we'll show you who's bidding on your searches and the budget we'd begin with.
Pricing
Simple monthly plans.
Ad spend is paid directly to Google and billed separately. 6-month minimum term.
Growth
Most popularR22,500 /month
- Everything in Starter
- Up to 5 campaigns
- Google Shopping (if applicable)
- Remarketing & audience targeting
- A/B ad testing
- Landing page recommendations
- Weekly performance updates
Scale
R40,000 /month
- Everything in Growth
- Unlimited campaigns
- Full funnel strategy
- Competitor ad analysis
- Dedicated landing page builds
- Weekly strategy calls
- Priority support
- 1
Book your free audit
Tell us what you sell, the areas you cover and when you can take calls.
- 2
Approve the plan
Areas, call hours, budget and the searches worth paying for.
- 3
Start taking calls
Live in 5 days on average, then optimised every weekday.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth R100,000, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
See the Growth Engine R34,999 a month
- Free custom website worth R100,000
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
We do. We build and manage Google Ads for South African businesses remotely, with a free audit first, call and form conversion tracking set up and campaigns live in 5 days on average.
Two parts: the ad budget you set and pay Google for clicks, and our management fee, from R14,000 a month on Starter. Your free audit recommends the budget to start with, based on your searches and the areas you cover.
Yes. We can target Durban, a radius around your base or the parts of KwaZulu-Natal you serve, and exclude the rest of the country. The same works for Johannesburg, Pretoria, Cape Town or any city you take work in.
Yes. The Growth plan, at R22,500 a month, adds remarketing and audience targeting, so your ads reach people who have already visited your site as well as people searching now.
Yes. Google forwarding numbers are available in South Africa, so we count calls from your ads as conversions alongside your form enquiries.
No. You pay Google for the clicks yourself. Our fee covers setting up, managing and optimising your campaigns every weekday, on a 6-month minimum term.
Yes. We're remote-first and work with you by video call, phone and email. Call +44 1382 699595 or email sales@dlrmedia.co.uk.