Training
EMPOWER Digital Programme: Business Gateway Edinburgh
Eight weeks of workshops and one-to-one consultancy closing the SME digital skills gap
- Digital Marketing Training
- Training
- Programmes
Key results
11
Participants
8 weeks
Programme length
8.5
Average weekly attendance
9
One-to-one sessions taken up
An eight-week EMPOWER: Digital programme for Business Gateway Edinburgh, commissioned by Elevator, combining workshops with one-to-one consultancy for SMEs.
The challenge
DLR Media was commissioned by Elevator to design and deliver the EMPOWER: Digital programme on behalf of Business Gateway Edinburgh.
The programme was developed to address a recognised digital skills gap among SMEs and to equip participants with practical, future-focused capabilities.
What we did
Delivered over eight weeks in person, the programme combined structured workshops with personalised one-to-one consultancy. Eleven participants from a diverse range of sectors took part, with an average weekly attendance of 8.5 and strong engagement throughout. Nine participants also accessed tailored one-to-one support sessions.
The programme covered key areas including paid advertising, LinkedIn lead generation, social media content creation, TikTok strategy, CRM systems, SEO and brand development. A core focus was placed on practical implementation, ensuring that participants were not only learning concepts but actively applying them within their own businesses during the sessions.
The results
- Increased digital confidence across all participants
- Immediate application of learning, including launching advertising campaigns and improving content strategies
- Improved understanding of customer journeys, lead generation processes and CRM usage
- Strong peer-to-peer collaboration and continued networking beyond the programme
Participant feedback highlighted the effectiveness of the delivery approach, with comments such as “excellent and informative”, “good balance of theory and practical” and “explained in layman’s terms”.
The programme successfully demonstrated the value of combining group-based learning with tailored one-to-one support, resulting in both capability development and tangible business improvements.
More of our work.
View all case studies
TrainingDigital Transformation Programme: Business Gateway Edinburgh
A six-week, in-person programme helping SMEs adopt and embed digital marketing
12Participants
Read case study
TrainingDigital Creators & Influencers: Skills for the Future
Content creation workshops for high school pupils in Dundee and Perth, with DYW Tay Cities
1 dayProgramme length
Read case study
StairliftsCaltech Lifts
Generating a sales pipeline of up to £120,000 through targeted Google Ads
35Qualified Leads
Read case study