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Facebook ads Netherlands

Facebook and Instagram ads that reach Dutch buyers of every age.

Enquiries from Dutch buyers of every age, including the 65 to 75 year olds now on social media. We build audiences by age and province, write every ad, set up Meta Pixel and conversion tracking, and move budget daily to the ads that perform. Get a free audit first, then launch in 5 days on average, from €750 a month.

  • Free audit before any spend
  • Audiences set by age and province
  • Lead forms and chat ads on Growth
  • Meta Business Partner, prices in euro
5.0Rated on Google

Plans from €750/month · 6-month minimum term

Get your free Dutch Meta Ads audit.

We review your website, competitors and any current campaigns, then show you what your ads could do. No obligation.

Your details are safe. No spam, ever.

Talk to every generation

CBS figures for 2025 show that 76.3% of people in the Netherlands aged 12 and over took part in social networks, up from 48.0% in 2012. Older people have moved online in force: 59.0% of 65 to 75 year olds used social networks in 2025, against 11.9% in 2012.

If your buyers are older, social media now reaches them in numbers it didn't in 2012. We set age bands to match the people who buy from you, write ads that speak to them and move budget each day to the age groups bringing in enquiries.

Catch buyers ready to act

CBS also found that 80.4% of people aged 12 and over in the Netherlands bought something online in the three months before its 2025 survey. Your buyers are used to finding a business on a screen and acting on it there.

On Growth, lead generation campaigns and Messenger and DM ads let people send an enquiry or ask a question without leaving Facebook or Instagram. Retargeting brings back people who visited your site and didn't get in touch, and A/B testing of creative and copy puts the budget behind the version that brings enquiries.

Keep tracking inside the AP's rules

The Autoriteit Persoonsgegevens says a website is only allowed to place tracking cookies after giving information and getting consent, that visitors must be given the option to refuse, and that refusing can't lead to adverse consequences for them. It also says a cookie wall is not allowed, and that pre-checked cookie categories don't count as valid consent.

The Meta Pixel is how you see which ads produce enquiries, and it can only count visitors who accept. We set up Pixel and conversion tracking on every plan, your cookie banner handles the consent, and your monthly report shows the enquiries and spend we can measure. This is general information, so check your own setup with an adviser.

Scale up as the leads come in

Starter gets you set up with audience research, ad copywriting, up to 3 ad sets and a monthly report. Move to Growth at €1,250 a month for up to 8 ad sets, lookalike audiences and weekly updates, or to Scale at €2,250 for unlimited ad sets, full funnel strategy, catalogue and dynamic ads, video ad production guidance, dedicated landing page builds and weekly strategy calls.

We work as a Meta Business Partner and optimise every campaign daily. There's a 6-month minimum on every plan, and your ad spend is invoiced to you by Meta. Book your free audit and we'll show you which age groups and provinces to start with.

Pricing

Simple monthly plans.

Ad spend is paid directly to Meta and billed separately. 6-month minimum term.

Starter

€750 /month

  • Full campaign setup & build
  • Facebook & Instagram ads
  • Audience research & targeting
  • Ad creative copywriting
  • Up to 3 ad sets
  • Pixel setup & conversion tracking
  • Monthly performance report
  • Dedicated account manager
Start with Starter

Growth

Most popular

€1,250 /month

  • Everything in Starter
  • Up to 8 ad sets
  • Retargeting & lookalike audiences
  • A/B creative & copy testing
  • Lead generation campaigns
  • Messenger & DM ad formats
  • Weekly performance updates
Start with Growth

Scale

€2,250 /month

  • Everything in Growth
  • Unlimited ad sets & campaigns
  • Full funnel strategy
  • Video ad production guidance
  • Catalogue & dynamic ads
  • Dedicated landing page builds
  • Weekly strategy calls
  • Priority support
Start with Scale

How it works

How it works.

Get my free audit
  1. 1

    Book your free audit

    We check your Facebook page, your Pixel and the ads you run today.

  2. 2

    Choose ages and provinces

    Agree who to reach, where, the offer and the budget before launch.

  3. 3

    Start taking enquiries

    Launch in 5 days on average, with budgets reviewed every day.

DLR Growth Engine

Want it all, done for you?

Join the Growth Engine and we build your custom website, worth €5,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.

See the Growth Engine €1,799 a month
  • Free custom website worth €5,500
  • Google Ads and Meta Ads
  • Daily SEO and GEO
  • AI enquiry chatbot
  • Email and SMS follow-up
  • Dedicated account manager

Questions

Good to know.

Starter is €750 a month, Growth €1,250 and Scale €2,250. That's our fee alone, because your ad spend is billed to you by Meta.