GEO for trades
Get named when customers ask AI for a trade.
More local jobs from customers who ask AI for a trade. DLR Media spells out plumbers', electricians', roofers' and builders' services, call-outs, areas and registrations so ChatGPT, Gemini and Google AI Overviews have the facts to describe you. Start with a free call; GEO then runs daily in the Growth Engine at £1,499 a month + VAT.
- Free call about the jobs you want
- Every town you cover spelled out
- Registrations shown in plain text
- Website, ads and GEO in one plan
Name every town you cover
A trade job is always somewhere: a rewire in Wakefield, a flat roof near Stockport, a burst pipe in Cardiff tonight. On your Google Business Profile you can list up to 20 service areas by town or postcode, and Google says the whole patch shouldn't be more than about two hours' drive from your base.
Your website has to tell the same story. We list the towns and postcodes you cover in plain text, give your main areas their own pages where the work justifies it and line your Business Profile up with them. When someone asks an AI tool who covers their town, your answer is written down in more than one place.
How AI tools choose which trades to recommend
Trade questions come with conditions attached: tonight, this postcode, this kind of boiler, a fixed price. An AI tool answering one has to match each condition to something a business has written down. If your site says "all aspects of plumbing", it matches none of them.
So we give each service its own page that states the job, the areas, whether you take emergency call-outs, how you price and what you're registered for. Schema on the page says the same thing in a form machines read, and your trading name and number stay identical on every listing, so the details an AI tool finds always agree.
Show the registrations customers check
If you do gas work, being on the Gas Safe Register isn't optional. The UK's official register of regulated professions lists it as a legal requirement for anyone doing gas work in the United Kingdom, under the Gas Safety (Installation and Use) Regulations 1998. Anyone can check a Gas Safe number, and written on your page it's a fact an AI tool can repeat about you.
We put the registrations and scheme memberships you hold on your service pages as text, with the numbers, and make sure your Business Profile and listings show the same details. A badge image can't be read as a sentence. A line that says what you're registered for can.
Turn AI answers into booked jobs
GEO runs every day inside the Growth Engine, next to SEO, Google Ads and Meta Ads, so you're found in AI answers, on Google and in the feeds at once. A free custom website worth £4,500 comes with it. See how we run SEO for plumbers and Google Ads for electricians.
If you'd rather start with a baseline, our one-off GEO audit shows how ChatGPT, Gemini and Google AI Overviews describe your business today. Book a free call and tell us the jobs you want more of.
- 1
Book a free call
Tell us the jobs you want more of and the areas you cover.
- 2
Send us your registrations
Share your scheme memberships and numbers so we can match them everywhere.
- 3
Start taking the calls
Your service and area pages go live and your ads switch on.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Daily SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
DLR Media runs GEO for UK plumbers, electricians, roofers and builders, making your services, call-outs, areas and registrations clear to ChatGPT, Gemini and Google AI Overviews.
List the towns and postcodes you cover in text on your website, set the same areas on your Google Business Profile, which allows up to 20, and keep your business name and phone number identical everywhere.
Yes, if you do gas work. Gas Safe registration is a legal requirement for gas work in the UK, so your number in plain text gives customers and AI tools a fact they can check.
Not on their own, and no one can promise they'll name you. That's why GEO runs next to Google Ads in the Growth Engine: the ads bring calls from day one while your pages build the facts AI tools draw on.
GEO is included in the Growth Engine, alongside SEO, Google Ads, Meta Ads and a free website, for one monthly fee on a 12-month term with no setup fees. You pay your ad spend to Google and Meta directly.
Guides and insights.
- How is AI search changing how customers find trades?AI answers now sit above local search results. What that means for plumbers, electricians, roofers and builders, and what to fix first.Read the guide
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
Related services
- The UK GEO agency that gets you recommended by AI.
- Get your business into Google AI Overviews.
- Get your business recommended by ChatGPT.
- SEO that gets plumbers found and called.
- Google Ads that fill electricians' diaries.
- Growth Engine: free website plus ads, SEO and GEO
- SEO, GEO and ads audits
- Comparing GEO agencies in Liverpool? Ask for proof, not promises.
- Get named in AI answers across Northern Ireland.
- Get cited by AI in Sheffield, and see the visits it sends.
- Get found by every AI tool your Nottingham customers use.
- Get recommended by AI in Dundee.
- Show up when Perth customers ask AI who to use.
- Be the name AI gives Edinburgh customers.
- When AI picks a Glasgow business, make it yours.
- Get named when the Highlands asks AI who to call.