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GEO for estate agents

Be the agent sellers hear about when they ask AI.

Win valuations from sellers who research agents with AI. DLR Media gives UK estate and letting agents a page for every branch, area and service, with fees stated plainly, so ChatGPT, Gemini and Google AI Overviews can describe you accurately. Start with a free call, then our Growth Engine runs GEO daily for £1,499 a month + VAT.

  • Free call on how AI describes your agency
  • A page for every branch and area
  • Fees or how you set them, in plain text
  • Branch details identical everywhere
Talk to us about GEO See the Growth Engine
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Talk to us about your agency.

Tell us a little about your business. We will come back within one working day.

Our team will reach out to you by email and WhatsApp (or text) on the mobile number you give us.

Your details are safe. No spam, ever.

Win the seller before the valuation

A homeowner picking an agent wants two answers: who sells homes like mine round here, and what will it cost me. AI tools are now a big part of how people look things up. Ofcom's research, published in December 2025, counted 1.8 billion UK visits to ChatGPT in the first eight months of 2025, up from 368 million in the same period of 2024.

We build the pages that answer both questions for your agency. Each branch gets the postcodes and towns it covers, sales and lettings get their own pages, and your fees, or how you set them, appear in plain text. When a seller asks, the tool has your facts to work with.

How AI tools choose which agents to recommend

An agency competes on patch, service and proof. The seller in one postcode wants an agent who sells there, the landlord wants to know who manages lets as well as finding tenants, and both want evidence the agent is good at it. An AI tool can only weigh those things if your site spells them out branch by branch.

So we write each branch page around its own area and the work it does, add schema that matches the visible page and keep your agency name, branch addresses and phone numbers identical across your site, Business Profile and listings. Google's own guidance for its AI features asks for exactly that: structured data that matches the page and a Business Profile kept up to date.

State the facts buyers and sellers need

Propertymark told members in May 2025 that under the Digital Markets, Competition and Consumers Act, enforced from 6 April 2025, leaving out material information "is now automatically considered an unfair commercial practice". It describes material information as the key information a consumer needs to make an informed transactional decision, and it advised members to publish fake review prevention policies.

The same discipline makes an agency easy to quote. Your property and area pages should state the material facts buyers need as text, not only inside a brochure PDF or a photo. We write your agency's own pages that way, and we keep your reviews genuine and visible, so sellers and AI tools see the same proof.

Pick your starting point

If you want to see where your agency stands first, our one-off GEO audit shows how ChatGPT, Gemini and Google AI Overviews describe you, compares you with the agents you compete with for instructions and sets out what to change. It's priced to its scope before work begins.

For the work done every day, the Growth Engine runs GEO with SEO, Google Ads and Meta Ads, plus a free custom website worth £4,500. Each month you'll see which agents AI tools put forward in your patch and where you sit among them. Book your free call and tell us which branches to start with.

How it works

How it works.

Send an enquiry
  1. 1

    Book a free call

    Tell us which branches and services you want more instructions for.

  2. 2

    Send us your branch facts

    Share the areas each branch covers and how you set your fees.

  3. 3

    See your agency's AI picture

    Each month, see which agents AI tools name in your patch.

DLR Growth Engine

Want it all, done for you?

Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads, Meta Ads, SEO and GEO every day to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.

See the Growth Engine £1,499 a month + VAT
  • Free custom website worth £4,500
  • Google Ads and Meta Ads
  • Daily SEO and GEO
  • AI enquiry chatbot
  • Email and SMS follow-up
  • Dedicated account manager

Questions

Good to know.

DLR Media. We give each of your branches and services its own clear page, with your areas and fees in plain text, so ChatGPT, Gemini and Google AI Overviews have accurate facts about your agency.

Guides and insights.

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