PropertyIntegrated Media CampaignRadio SponsorshipOOH AdvertisingDigital AdvertisingTaxi Branding

TSPC

Delivering sustained regional brand awareness through an integrated multi-channel campaign

3.9M

Radio Impacts

1.79M

Billboard Impacts

180,000

Digital Impressions

+15.3%

New Users YoY

The Challenge

TSPC wanted to reinforce its position as the leading property portal in Tayside while highlighting the added value and trust that comes with using a solicitor estate agent.

The campaign needed to engage new audiences and clearly differentiate TSPC from both non-solicitor estate agents and national property platforms.

The Strategy

DLR Media delivered a fully integrated regional media campaign designed to maximise awareness and engagement.

A multi-channel approach ensured consistent exposure across key touchpoints.

The Delivery

Radio sponsorship with Tay FM

48-sheet billboard advertising

6-sheet roadside and bus stop advertising

Bus rear advertising

Taxi branding

Courier front-page banner placements

Digital homepage takeovers

Perthshire digital news advertising

Results

3,912,509 radio impacts

181,963 radio reach

1,785,554 roadside billboard impacts

791,008 poster impacts

110,228 bus impacts

180,000 digital display impressions

Website new users up 8.3%

PSPC active users up 14.6%

PSPC new users up 15.3% year-on-year

The Impact

The campaign strengthened TSPC's brand awareness, delivered large-scale audience reach, and supported continued digital growth.

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