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Property

TSPC

Delivering sustained regional brand awareness through an integrated multi-channel campaign

  • Integrated Media Campaign
  • Radio Sponsorship
  • OOH Advertising
  • Digital Advertising
  • Taxi Branding
TSPC, DLR Media case study

Key results

3.9M

Radio Impacts

1.79M

Billboard Impacts

180,000

Digital Impressions

+15.3%

New Users YoY

DLR Media delivered a fully integrated regional media campaign for TSPC, designed to maximise awareness and engagement across Tayside. A multi-channel approach ensured consistent exposure across key touchpoints.

The challenge

TSPC wanted to reinforce its position as the leading property portal in Tayside while highlighting the added value and trust that comes with using a solicitor estate agent.

The campaign needed to engage new audiences and clearly differentiate TSPC from both non-solicitor estate agents and national property platforms.

The Strategy

DLR Media delivered a fully integrated regional media campaign designed to maximise awareness and engagement.

A multi-channel approach ensured consistent exposure across key touchpoints.

The Delivery

  • Radio sponsorship with Tay FM
  • 48-sheet billboard advertising
  • 6-sheet roadside and bus stop advertising
  • Bus rear advertising
  • Taxi branding
  • Courier front-page banner placements
  • Digital homepage takeovers
  • Perthshire digital news advertising

The results

  • 3,912,509 radio impacts
  • 181,963 radio reach
  • 1,785,554 roadside billboard impacts
  • 791,008 poster impacts
  • 110,228 bus impacts
  • 180,000 digital display impressions
  • Website new users up 8.3%
  • PSPC active users up 14.6%
  • PSPC new users up 15.3% year-on-year
  • The campaign strengthened TSPC's brand awareness, delivered large-scale audience reach, and supported continued digital growth.

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