ESP Group
Building a scalable B2B pipeline and securing procurement engagement with major UK organisations
The Challenge
ESP Group wanted to expand access to procurement decision-makers across large UK organisations to support the growth of a new business pipeline. As ESP continued to grow, a more structured and scalable approach was needed to support consistent opportunity generation and increase engagement with tender opportunities.
The Strategy DLR Media developed and managed a strategic outbound marketing strategy focused on identifying and engaging high-value procurement contacts. The approach prioritised quality, relevance, and consistency to generate meaningful commercial discussions rather than volume-led outreach.
The Delivery Targeted prospect research and data sourcing Procurement contact identification and mapping Personalised email outreach campaigns LinkedIn engagement and connection strategy Automated follow-up sequences Ongoing optimisation and performance tracking
Results
The Impact
The campaign created a scalable and repeatable outbound pipeline, enabling ESP Group to consistently engage with high-value organisations and generate new commercial opportunities.
"The campaign created a scalable and repeatable outbound pipeline, enabling ESP Group to consistently engage with high-value organisations and generate new commercial opportunities. DLR Media transformed outbound activity into a structured growth engine, supporting long-term business development and tender access."
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