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All case studies

B2B Outreach

ESP Group

Building a scalable B2B pipeline and securing procurement engagement with major UK organisations

  • Outbound Prospecting
  • LinkedIn Strategy
  • Email Outreach
  • Procurement Targeting
ESP Group, DLR Media case study

Key results

Energy

Sector procurement access

Retail

Sector procurement access

Secured

Supplier list inclusion

New order

Multinational hotel chain

ESP Group wanted to improve access to procurement decision-makers across large UK organisations and build a more consistent new business pipeline.

The challenge

ESP Group wanted to expand access to procurement decision-makers across large UK organisations to support the growth of a new business pipeline.

As ESP continued to grow, a more structured and scalable approach was needed to support consistent opportunity generation and increase engagement with tender opportunities.

The Strategy

  • DLR Media developed and managed a strategic outbound marketing strategy focused on identifying and engaging high-value procurement contacts.
  • The approach prioritised quality, relevance, and consistency to generate meaningful commercial discussions rather than volume-led outreach.

The Delivery

  • Targeted prospect research and data sourcing
  • Procurement contact identification and mapping
  • Personalised email outreach campaigns
  • LinkedIn engagement and connection strategy
  • Automated follow-up sequences
  • Ongoing optimisation and performance tracking

The results

  • Procurement conversations opened with major UK organisations
  • Supplier list inclusion
  • Procurement engagement within energy sector
  • Procurement engagement within retail sector
  • Tender opportunity access
  • New commercial order secured from multinational hotel chain

The campaign created a scalable and repeatable outbound pipeline, enabling ESP Group to consistently engage with high-value organisations and generate new commercial opportunities.

DLR Media transformed outbound activity into a structured growth engine, supporting long-term business development and tender access.

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