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Google Ads USA

PPC management for US service businesses.

More calls and leads from the US customers you can actually serve, without paying for clicks from the wrong states. We aim your Google Ads at the ZIP codes, cities and hours you cover, set up call and form conversion tracking and optimize every weekday. Free audit, live in 5 days on average, from US$800 a month.

  • Free audit before you spend
  • Targeted by ZIP code, city or state
  • Ads timed to your business hours
  • Live in 5 days on average
5.0Rated on Google

Plans from US$800/month · 6-month minimum term

Get your free US Google Ads audit.

We review your website, competitors and any current campaigns, then show you what your ads could do. No obligation.

Our team will reach out to you by email and WhatsApp (or text) on the mobile number you give us.

Your details are safe. No spam, ever.

Stop paying for the wrong states

Google Ads can show your ad anywhere in the country unless you tell it otherwise. Google lets you target a whole country, a state, a city, a ZIP code or a set radius from your location, and exclude areas inside them. Its recommended setting for Search also reaches people who have shown interest in your area, not only people who are in it.

We set your campaigns to the ZIP codes and metro areas you serve, exclude everywhere you don't, and switch to people physically in your area when out-of-town clicks would waste your money. Every dollar goes on customers you can actually serve.

Run your ads on your clock

Google sets your ad schedule by your account's time zone, and a standard Google Ads account can no longer change its time zone once it's set. Get it wrong at the start and your "business hours" schedule is off from day one.

We set your account to your time zone, push your budget hardest when your team can pick up the phone, and ease off when nobody's there to answer. If you serve customers across more than one time zone, we schedule each area separately so every ad runs when someone can take the lead.

Know which searches make you money

Clicks are easy to buy. What matters is knowing which searches turned into calls, form fills and sales. Caltech Lifts, a UK stairlift company, ran Google Ads with us on exactly that basis: 35 qualified leads, 15 completed sales and a 43% lead-to-sale rate.

You get the same work on your account: call and form conversion tracking, search terms cleaned up every weekday and bids moved toward what is selling. Every month you get a report on leads, spend and next month's plan.

Clear plans in US dollars

Management runs on three plans, Starter, Growth and Scale, all priced in US dollars, and dedicated landing page builds come with Scale. There's a 6-month minimum term, and your ad spend is paid straight to Google, so you always see exactly what the clicks cost.

Start with a free audit. We'll show you who's bidding on your searches, where your budget is leaking and the plan we'd recommend, on a video call during your working day.

Pricing

Simple monthly plans.

Ad spend is paid directly to Google and billed separately. 6-month minimum term.

Starter

US$800 /month

  • Full campaign setup & build
  • Up to 2 campaigns
  • Keyword research & targeting
  • Ad copywriting (up to 6 ads)
  • Conversion tracking setup
  • Monthly performance report
  • Dedicated account manager
Start with Starter

Growth

Most popular

US$1,500 /month

  • Everything in Starter
  • Up to 5 campaigns
  • Google Shopping (if applicable)
  • Remarketing & audience targeting
  • A/B ad testing
  • Landing page recommendations
  • Weekly performance updates
Start with Growth

Scale

US$2,500 /month

  • Everything in Growth
  • Unlimited campaigns
  • Full funnel strategy
  • Competitor ad analysis
  • Dedicated landing page builds
  • Weekly strategy calls
  • Priority support
Start with Scale

How it works

How it works.

Get my free audit
  1. 1

    Book your free audit

    We review your website, any current account and who's bidding on your searches.

  2. 2

    Approve the plan

    ZIP codes, hours, budget and the services worth paying for, agreed on a video call on your hours.

  3. 3

    Start getting leads

    Live in 5 days on average, then optimized every weekday.

DLR Growth Engine

Want it all, done for you?

Join the Growth Engine and we build your custom website, worth US$6,000, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.

See the Growth Engine US$1,999 a month
  • Free custom website worth US$6,000
  • Google Ads and Meta Ads
  • Weekly SEO and GEO
  • AI enquiry chatbot
  • Email and SMS follow-up
  • Dedicated account manager

Questions

Good to know.

Starter is US$800 a month, Growth is US$1,500 and Scale is US$2,500. Your ad spend is paid directly to Google on top of the management fee.