Social media for Dundee restaurants.

Someone's planning Friday night with friends. A couple wants somewhere new for an anniversary. A group is choosing brunch in Broughty Ferry. One of them opens Instagram or TikTok, has a scroll and sends the others a link. If your last post was three months ago, you're not in that chat.

So we plan your posts around when people make plans, not just when it suits to post. New dishes, this week's specials, a packed Saturday service, the team behind the pass: steady, recognisable content that keeps you on the shortlist. Dundee's calendar gives you plenty of hooks too, from students arriving in September to Christmas parties being booked in the autumn.

Restaurant content lives or dies on how the food looks, and that only comes from capturing the real thing: steam off a plate, the grill going, a cocktail being poured at the bar. We plan capture around your service so nobody's tripping over a camera at 7pm, then turn it into short videos, carousels and stories cut for each platform, with captions and the posting schedule sorted.

On The Growth Edit we also manage your community during office hours, so the person asking whether you take walk-ins or do a table for six gets a reply from someone who knows your place.

When there's a new menu, a refit or an anniversary, a launch night with local creators gets you talked about that week. We invite people from our network who suit your place, plan the evening with you and make sure the night is captured, so the posts are ready while the buzz is still there.

It's worked in the city before. Our Instagram and TikTok work for Más in Dundee, alongside an influencer event that sold out, brought 179K TikTok views over six months and 374 link clicks on Instagram.

Most independent restaurants start with The Essentials Edit: up to one reel and two other posts a week across as many as three platforms, with content capture, editing and captions included. The Growth Edit (£1,500) gives you up to two reels a week and adds an audit, monthly strategy, community management and reporting. The Full Edit (£4,500) adds paid Meta ads, daily comment and message management and an in-person shoot every month, which suits groups with more than one site.

There's a six-month minimum on all three. The full breakdown is on The Edit, and our guide to growing a Dundee hospitality business on Instagram and TikTok has more ideas.