SEO Edinburgh
Get found across Edinburgh and the Lothians.
More Edinburgh customers finding you first, on Google and in AI answers. We work on the town pages, reviews and technical groundwork Google weighs for local searches, across the city and the Lothians, then add fresh content every week. Free call, a new website live in 5 days on average, £1,499 a month + VAT in the Growth Engine.
- Free website worth £4,500
- A page for each Lothians town
- Reviews and listings sorted
- Weekly SEO and GEO work
Grow with the Lothians
Three of the four Scottish council areas that grew most in the year to mid-2025 were East Lothian, Midlothian and West Lothian, according to National Records of Scotland. More people across the Lothians means more customers searching for what you sell, in towns from Musselburgh and Dalkeith to Livingston.
We give each town you work in its own page, written about the jobs you do there, and link it to your Google Business Profile. When someone in Bathgate or Penicuik searches, there's a page on your site that answers them directly. Book a free call and tell us where you travel.
Win the trust test
Google ranks local results on three things: how well you match the search, how close you are and how well-known you are. Edinburgh had 531,370 people at mid-2025, so you share the map with every business in your trade near enough to show. You can't move closer to every customer, but you can become better known.
Google says that prominence comes partly from your reviews and the websites that link to you. So we work on your reviews and mentions, make your name, address and phone number match everywhere you're listed, and earn links from relevant, trusted sites.
Get named by AI
Ask ChatGPT, Gemini or Google's AI Overviews who to use and you get back a short list of names. If yours isn't on it, that customer never reaches your website.
Those tools draw on clear pages, structured data and what other sites say about you, the same ground SEO covers. Our weekly SEO and GEO work builds both at once, and your monthly report shows whether AI tools name you when people ask about your services in Edinburgh.
Enquiries while your rankings build
SEO pays off month after month, but you don't have to wait for it. In the DLR Growth Engine, your Google Ads and Meta Ads switch on straight away, so enquiries come in while your SEO builds. You also get a free custom website worth £4,500, yours once the 12-month term is complete.
Want to know where you stand first? A standalone local SEO or Google Business Profile audit gives you a prioritised action plan and a walkthrough call, with no ongoing contract. Book a free call and we'll tell you which start suits you.
- 1
Book a free call
Tell us the areas you cover and the work you want more of.
- 2
Approve the plan
We check your site and profile, then agree the towns, pages and fixes.
- 3
Watch it build
Your new site goes live in 5 days on average, with SEO and GEO every week.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
Yes, if you work there. We build a page for each town you serve, from Musselburgh to Livingston, and link it to your Google Business Profile.
No. Google decides local rankings and says there's no way to pay for a better one. We improve what it looks at and show you what moved each month.
No. SEO comes as part of the Growth Engine, together with GEO, Google Ads, Meta Ads and a free website. If you want a one-off review, start with a standalone SEO audit.
It depends on how competitive your searches are and how much your site needs fixing. Your ads bring in enquiries from the start, and your monthly report shows how your rankings are moving.
We're a Scottish team. Edinburgh and Lothians clients work with us by video call, phone and email, and see progress in a monthly report.
Guides and insights.
- Should you choose an SEO agency near you?Does "near me" matter when you hire an SEO agency? What to check: who does the work, what you own, warning signs and questions to ask.Read the guide
- How much does SEO cost for a UK small business?What drives SEO costs, how UK agencies charge, what cheap SEO leaves out and how SEO is priced inside the DLR Growth Engine.Read the guide
- What does local SEO include for a small business?The seven jobs a local SEO service should do for a small business, what you shouldn't pay for, and how to tell if it's working.Read the guide
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