GEO Edinburgh
Be the name AI gives Edinburgh customers.
Be the business AI names when Edinburgh customers ask who to use. We test how ChatGPT, Gemini and Google AI Overviews describe you, correct the facts, pages and listings they draw on, and report monthly on whether you're named. Free call first, and GEO runs weekly in the Growth Engine at £1,499 a month + VAT.
- Free call to see where you stand
- The facts AI reads, put right
- GEO and SEO every week
- Standalone audit, no contract
Win the answer, not just the click
Ofcom reported in December 2025 that ChatGPT had 1.8 billion UK visits in the first eight months of 2025, up from 368 million in the same period of 2024. When someone asks one of these tools who to use, the answer names a handful of businesses rather than listing pages of links.
GEO, generative engine optimisation, is the work that gets your business into that answer. We begin by putting your customers' questions to ChatGPT, Gemini and Google AI Overviews, then record who is named and what's said about you.
Stand out in a crowded city
City of Edinburgh had 531,370 people at mid-2025, the second-largest population of any Scottish council area, according to National Records of Scotland. In a city that size, you're competing with every business in your trade for a short list of recommendations.
AI tools answer from what they can read about you. We make your site state exactly what you do and which parts of Edinburgh and the Lothians you cover, with real detail for each, so there's something solid to draw on when someone asks about your service in their area.
Solid foundations, not tricks
Google says there are no additional requirements or special optimisations needed to appear in AI Overviews or AI Mode, and no AI text files or special schema to add. A page does need to be indexed and eligible to show in Google Search with a snippet before it can appear as a supporting link.
So we put the work into foundations: clear, factual answers to the questions customers ask, structured data that matches the visible text on the page, a site crawlers can read, and the same name, address, prices and services everywhere you're listed. Then we keep building on it every week, alongside your SEO.
Prove it first, or start now
Want evidence before you commit? A standalone GEO and AI search visibility audit compares how AI tools describe you and your Edinburgh competitors, then sets out the changes that matter most. There's no ongoing contract.
Ready to hand it over? Our team runs GEO every week as part of the DLR Growth Engine on a 12-month term, together with SEO, Google Ads, Meta Ads and a free custom website worth £4,500 that is yours once the term ends. Book a free call and we'll show you how AI tools answer for your trade in Edinburgh today.
- 1
Book a free call
Tell us your services and the parts of Edinburgh you cover.
- 2
Sign off the fixes
Agree which pages, structured data and listings we sort first.
- 3
Track it every month
Your report shows whether AI tools name you and how they describe you.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
No. Each AI tool decides its own answers, so nobody can promise a mention. We strengthen what those tools read about you and show you every month whether you're named.
No. Google says you don't need AI text files or special schema to appear in AI Overviews. Your pages need to be indexed, clear and accurate, and that's the work we do.
It's part of the Growth Engine, £1,499 a month + VAT on a 12-month term, which also covers SEO, Google Ads, Meta Ads and a free custom website. Prefer a one-off review? The standalone GEO audit comes with no ongoing contract.
No. SEO works on where you appear in Google's results, and GEO works on whether AI tools name you in their answers. They share the same groundwork, so we run both every week.
We're a Scottish team, working with Edinburgh businesses by video call, phone and email, with progress shown in your monthly report.
Guides and insights.
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
- Are Google's AI Overviews taking clicks from small business websites?What Google's AI Overviews are, what the click research shows, which small business searches are affected and what to do about it.Read the guide
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