How much does social media management cost for a Dundee business?

Social media management for a Dundee business costs £500, £1,500 or £4,500 a month + VAT with The Edit, DLR Media's social media agency and content studio, on a 6-month minimum term. £500 gets your content planned, shot, edited and posted every week; £1,500 adds strategy, reporting and someone answering your comments and messages; £4,500 gives you a full outsourced social team with paid Meta ads included. Any ad spend is billed on top.

Those three prices only mean something once you know what moves them. Here's what you're paying for, what each package includes, and when a Dundee business should put its money into paid social ads instead of, or as well as, monthly management.

What decides the price of social media management?

Five things set the price of social media management:

• How much content you get. A reel takes far longer than a static post: filming, cutting, music, captions and a version for each platform. More reels a week means more hours.
• Who creates it. Filming, editing and captions are all work someone has to do. On every package from The Edit, we create and capture the content ourselves, so the shoot and the edit are part of the price.
• Community management. Answering comments and direct messages is daily work, and it's the part that turns interest into enquiries.
• Paid ads on top. Running Facebook and Instagram ads is a separate job from posting, and the ad budget itself goes to Meta.
• The minimum term. Content needs months to build an audience, so monthly management is sold on a fixed term.

When two quotes for social media management in Dundee sit hundreds of pounds apart, check each of those five lines on both. Compare them line by line, not on the headline number.

Is paying for social media worth it for a local business?

Your customers are already there. Ofcom's Adults' Media Use and Attitudes report, published in 2025 from fieldwork in 2024, found that "Nine in ten online adults use social media." Ofcom's Online Nation report from 2025 puts numbers on the platforms: in May 2025, Facebook and Messenger reached 93% of UK online adults, Instagram reached 78% and TikTok reached 56%.

People don't just scroll, either. The same 2025 Ofcom media use report found that more than six in ten adults who go on social media sites share, post or comment on them. That makes your comments and inbox part of the service. The Growth Edit answers them during office hours and The Full Edit manages them daily, so questions about your prices and availability reach someone who can reply.

So the real question isn't whether people in Dundee use social media. It's whether your accounts give them a reason to pick you, and whether anyone is there to answer when they ask.

What do you get for £500 a month?

The Essentials Edit is the entry point. Each week you get up to one reel and two static or carousel posts, across up to three platforms from Facebook, Instagram, LinkedIn, X and TikTok. In a four-week month that's up to four reels and eight posts.

We create and capture the content ourselves, so you're not left supplying photos. Editing, music, captions, monthly planning and scheduled posting are all included, and the content is branded to your business. What it doesn't include is community management or reporting, so you answer your own comments and messages.

That makes Essentials the right fit when you want a consistent, professional feed and you're happy to handle the replies yourself.

What does the extra £1,000 buy on The Growth Edit?

The Growth Edit, at £1,500 a month + VAT, doubles the reels to up to two a week alongside two static or carousel posts, still across up to three platforms. It starts with a social media audit and platform optimisation, then runs on a monthly strategy rather than a content calendar alone.

The biggest change is community management during office hours. We answer comments and messages for you, so questions about prices, bookings and availability get a reply while the person is still interested. You also get monthly performance reporting and insights, trend monitoring, content capture as required, WhatsApp support and priority turnaround when something needs to go out quickly.

Pick Growth when enquiries are already arriving in your comments and inbox and nobody in the business has the time to answer them properly.

When is The Full Edit worth £4,500 a month?

The Full Edit is a fully outsourced social and content team working alongside you. It covers full strategy, setup and optimisation of all your platforms, weekly calls, daily management of comments and messages, reels creation and editing, monthly in-person content shoots and monthly in-person strategy meetings.

It's also the only package with paid Meta ads and retargeting built in, so people who watched your reels or visited your profile see you again with an offer. The ad spend itself is billed separately.

Full suits a business that wants organic content and paid ads run by one team, and wants someone planning with it every week.

Should a Dundee business pay for Meta Ads instead, or as well?

Monthly management and paid social do different jobs. Management keeps your accounts active and answers the people who already follow you or look you up. Meta Ads reach people who have never heard of you, in the places you choose.

Our Meta Ads management for Dundee starts at £600 a month + VAT on the Starter plan, which covers up to £2,000 a month in ad spend, with Growth at £1,000 and Scale at £1,800 a month + VAT. Every plan has a 6-month minimum term, and your ad spend is paid directly to Meta, not through us. Campaigns can target Dundee, Broughty Ferry, Angus, Perth or north Fife by town or by distance from your address, so you only pay to reach the areas you serve.

Choose Meta Ads on their own when you need enquiries now and you already have content that works. Choose The Edit when your feed is quiet or out of date, because ads send people to your profile and an empty profile wastes the click. Run both when you want new people arriving and a feed worth arriving at. If you'd rather have both under one team, The Full Edit includes paid Meta ads.

Why is there a 6-month minimum term?

Because an audience builds over months, not weeks. The first month sets up your plan and your look; the months after that show which posts people share, save and act on, and each month's content gets sharper as a result. A 6-month term gives the content time to build an audience and gives us real results to improve on.

Whoever you speak to, ask for the minimum term and the notice period in writing before you sign, along with exactly what's included each month.

Which package should you start with?

Start from the job you need done. If you need a feed that looks professional every week and you'll answer the messages yourself, start on Essentials. If messages are going unanswered, start on Growth. If you want content, community and paid ads handled by one team, go straight to Full.

For proof of what this work does, our Instagram and TikTok strategy, content and influencer event for Más, a Dundee hospitality brand, brought 5,426 profile visits. Restaurants, cafés and bars can see how we approach hospitality on our page on social media for Dundee restaurants, and every package is set out in full on The Edit.

Frequently asked questions

How much does a social media agency in Dundee cost?

With The Edit, £500, £1,500 or £4,500 a month + VAT, each on a 6-month minimum term. The price depends on how many reels and posts you get, whether we answer your comments and messages, and whether paid Meta ads are included.

Do you create the content, or do we?

We do. Content creation and capture are included on every package, and The Full Edit adds monthly in-person shoots. If you have existing footage you'd like used, we'll work it into your monthly content.

Is ad spend included in the monthly fee?

No. Paid advertising spend is billed separately on The Full Edit, and on our Meta Ads plans it's paid directly to Meta.

Which platforms do you manage?

Instagram, TikTok, Facebook, LinkedIn and X, with up to three on Essentials and Growth. DLR Media is a TikTok Marketing Partner and a Meta Business Partner.

Talk to The Edit

See how monthly management works for local businesses on our Dundee social media page, or call the team on +44 1382 699595 and we'll tell you which package fits.