Environmental, social & governance

Doing good business, responsibly.

We believe a growth agency should help its people and communities grow too. At DLR Media, responsibility shapes how we work, how we treat people and how we support our partners.

From fair pay and flexible working to responsible AI and a remote-first approach, we make practical commitments that support better business.

Our commitments at a glance

100%

of our team paid at least the real Living Wage

Gold

Defence Employer Recognition Scheme award

Remote-first

flexible working, wherever our people do their best work

commitments to responsible AI use through RAIUC

Our commitments

Three pillars, one way of working.

Environmental

Working smarter, with a lighter footprint.

Our remote-first approach reduces the need for daily commuting and a permanent office. Digital workflows help us minimise paper use and work efficiently across locations.

Remote-first working, reducing commuting and office energy requirements
Paperless, digital-first processes across the business
Online meetings where practical, with purposeful travel when needed
Sustainability considered when reviewing platforms and suppliers
Ongoing reviews of how we can reduce waste and unnecessary resource use

Social

Fair work, inclusion and opportunity.

Good work starts with people feeling valued and supported. We believe in fair pay, flexibility and creating opportunities for people from different backgrounds.

Every team member paid at least the real Living Wage
Gold Defence Employer Recognition Scheme award for supporting the Armed Forces community
Disability Confident and Age-Friendly employer
Flexible working across hours and location
Sharing digital skills with young people through DYW
Supporting learning and professional development

Governance

Clear, accountable and responsible.

Trust is built through the decisions we make every day. We aim to be clear about our services, responsible with information and accountable for our work.

ICO registered, with data protection processes aligned with applicable UK and EU GDPR requirements
Clear pricing, contracts and reporting for our partners
Ethical guidelines that support responsible business and marketing
Commitment to RAIUC's 10 principles for responsible AI use
Regular reviews of policies, procedures and working practices

Remote-first by design

Flexible working. Connected people.

Remote-first working is part of how DLR operates. It gives our team greater flexibility, allows us to work with talent across locations and helps us support partners in different markets.

It also reduces the need for daily commuting and dedicated office space. We recognise that digital work still has an environmental footprint, and we continue looking for practical ways to work more efficiently.

Flexibility that supports people
Greater freedom over working location helps our team balance work with life outside it.
Talent without geographical limits
We can bring together the skills our partners need, wherever those people are based.
Collaboration with purpose
Digital tools keep us connected, while in-person meetings, shoots and workshops bring us together when they add value.

Responsible AI

Innovation with accountability.

DLR Media has signed up to the Responsible AI Use Campaign (RAIUC), committing to its 10 principles for responsible AI use.

These commitments cover areas including human oversight, transparency, privacy, security, fairness and accuracy. They support our approach to using AI thoughtfully across marketing, content and business processes.

We see AI as a tool to support our people's skills and judgement. Our team remains responsible for reviewing work and accountable for what we deliver.

Explore the RAIUC commitments

Our approach

Keep people involved in reviewing AI-assisted work
Protect personal data and confidential information
Check outputs for accuracy, suitability and potential bias
Be transparent where AI use materially affects people
Review our practices as tools and expectations develop

High school pupils at a DLR Media digital content creation workshop

In the community

Sharing skills. Creating opportunities.

We believe digital skills should open doors. Through our work with DYW Tay Cities, we have delivered digital content creation workshops for high school pupils in Dundee and Perth.

These sessions introduce young people to creativity, digital careers and online safety, helping them understand how their skills could translate into future opportunities.

Our wider work with business owners helps people build confidence in marketing, digital tools and AI. We focus on practical knowledge they can apply in their own organisations.

Ethical marketing

Growth built on trust.

We have partners, not clients. That means being honest about what we recommend, clear about costs and focused on the long-term success of the businesses we work with.

We aim to create marketing that communicates clearly, respects people's privacy and represents our partners accurately. Responsible growth means considering both commercial results and how those results are achieved.

Recognition

Our recognitions & commitments.

All accreditations

Looking ahead

Always room to do better.

Responsibility is an ongoing commitment. As DLR grows, we will continue reviewing how we work, listening to our people and partners, and finding practical ways to reduce our impact and contribute to our communities.

Our aim is simple: build a successful business that people are proud to work for and partners are confident working with.

Let's grow responsibly.

Looking for a growth partner that shares your values? Let's talk about your business and where you want to take it.

Talk to DLR

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